{"id":137275,"date":"2025-09-11T23:40:17","date_gmt":"2025-09-11T23:40:17","guid":{"rendered":"https:\/\/www.newsbeep.com\/ca\/137275\/"},"modified":"2025-09-11T23:40:17","modified_gmt":"2025-09-11T23:40:17","slug":"nutrition-coach-sophie-morris-people-were-shopping-with-their-blinkers-on-now-theyre-savvy-to-the-supermarkets-marketing-tricks","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ca\/137275\/","title":{"rendered":"Nutrition coach Sophie Morris: \u2018People were shopping with their blinkers on. Now they\u2019re savvy to the supermarkets\u2019 marketing tricks\u2019"},"content":{"rendered":"<p class=\"indo-ebe0ecc6_root indo-ebe0ecc6_paragraph indo-91174671_secondary indo-1d70522a_marginbottom4 indo-1d70522a_marginleft0 indo-1d70522a_marginright0 indo-1d70522a_margintop4\" style=\"color:var(--color-primary-80)\" data-testid=\"title-summary\">\nThe mum of two and internet sensation is on a mission to make people more informed about ultra-processed foods. Here, she talks about her viral supermarket swaps videos, how buying better can mean spending less, dealing with online critics and why she refuses to work with supermarkets or brands\n<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/ca\/wp-content\/uploads\/2025\/09\/1757634017_584_video.jpg\" loading=\"eager\" width=\"100%\" data-testid=\"article-image\"  \/><\/p>\n<p class=\"indo-ebe0ecc6_root indo-ebe0ecc6_caption1 indo-300db776_none indo-91174671_secondary indo-66f0fec7_regular indo-1d70522a_marginbottom0 indo-1d70522a_marginleft0 indo-1d70522a_marginright0 indo-1d70522a_margintop3 indo-b48c4984_left\" style=\"color:var(--color-grey-60)\">Nutrition coach Sophie Morris on the dangers of Ultra Processed Foods and her favourite supermarkets swaps<\/p>\n<p class=\"indo-ebe0ecc6_root indo-ebe0ecc6_paragraph indo-300db776_none indo-91174671_primary indo-1d70522a_marginbottom0 indo-1d70522a_margintop0 indo-b48c4984_inherit\" style=\"color:var(--color-primary-80)\">If you\u2019ve noticed customers in your local supermarket taking out their reading glasses to scrutinise the small print on the packaging of everything from yoghurts to hummus to frozen chips to sliced pans, it\u2019s probably down to the #sophiemorriseffect.<\/p>\n<p class=\"indo-ebe0ecc6_root indo-ebe0ecc6_paragraph indo-300db776_none indo-91174671_primary indo-1d70522a_marginbottom0 indo-1d70522a_margintop0 indo-b48c4984_inherit\" style=\"color:var(--color-primary-80)\">This summer, Sophie Morris\u2019 Instagram account hit 500,000 followers. It\u2019s an extraordinary number for someone who\u2019s neither a celebrity nor an influencer for hire, who actively declines opportunities to promote the products she endorses. But her daily videos of \u2018clever swaps\u2019 \u2013 supermarket foods that are better quality and often cheaper than the ultra-processed alternatives \u2013 filmed on her phone in different supermarkets near where she lives are compulsive viewing, and they are having a big impact on the shopping habits of Irish consumers.<\/p>\n","protected":false},"excerpt":{"rendered":"The mum of two and internet sensation is on a mission to make people more informed about ultra-processed&hellip;\n","protected":false},"author":2,"featured_media":137276,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36],"tags":[49,48,84,51376,395],"class_list":{"0":"post-137275","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-nutrition","8":"tag-ca","9":"tag-canada","10":"tag-health","11":"tag-katy-mcguinness","12":"tag-nutrition"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/137275","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=137275"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/137275\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/137276"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=137275"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=137275"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=137275"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}