{"id":13836,"date":"2025-07-21T21:24:08","date_gmt":"2025-07-21T21:24:08","guid":{"rendered":"https:\/\/www.newsbeep.com\/ca\/13836\/"},"modified":"2025-07-21T21:24:08","modified_gmt":"2025-07-21T21:24:08","slug":"disney-close-to-nfl-media-buy","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ca\/13836\/","title":{"rendered":"Disney Close to NFL Media Buy?"},"content":{"rendered":"

Happy Gilmore 2 doesn\u2019t hit Netflix<\/a> until Friday, but hype and nostalgia around the sequel to the hit 1996 movie starring Adam Sandler has already\u2014somewhat unexpectedly\u2014created a new high-priced sports collectible.<\/p>\n

Callaway released a limited-edition Odyssey-branded hockey stick putter (a replica of what Sandler\u2019s character uses in the new film) on July 11 that quickly sold out, despite its $500 price tag.\u00a0<\/p>\n

\u201cThere was a reasonably limited number that we thought would last us,\u201d Callaway VP of global marketing Nick McInally told Front Office Sports. \u201cOur aim was to be out of that stock by November. We were out of that stock by 10 a.m. on release day.\u201d\u00a0<\/p>\n

Callaway also released Happy Gilmore golf balls for $60 a dozen, but it was the hockey stick putter\u2014complete with a tube sock headcover\u2014that went viral on social media<\/a>, and an expensive resale market instantly emerged. Listings on eBay skyrocketed to $3,000 at one point shortly after the launch. As of Monday, the market had settled, with most listings at or around $1,000, which is double the product\u2019s retail value.<\/p>\n

Callaway sold the hockey stick putter online, and Dick\u2019s Sporting Goods and Golf Galaxy had in-store inventory as well (which lasted only about 48 hours).\u00a0<\/p>\n

There is good news for any Happy Gilmore fans who missed out on the initial batch: More inventory is being released Friday, coinciding with the new movie\u2019s premiere. \u201cWe expect that to go pretty quickly as well,\u201d McInally said. \u201cAnd then based on how that happens, we\u2019ll then decide if we\u2019re gonna create any more.\u201d<\/p>\n

Just Tap It In<\/p>\n

In the original movie, Happy Gilmore was given an Odyssey putter-turned-hockey stick by his mentor, Chubbs Peterson. In 1996, Odyssey Sports was an independent company. The next year, Callaway purchased the putter maker for $130 million.\u00a0<\/p>\n

For the sequel, Happy Gilmore 2 producers reached out to Callaway about a year ago to discuss reviving the iconic movie prop. Sandler was \u201cinvolved heavily\u201d in the creation of the new-and-improved hockey stick putter for the sequel, McInally said. \u201cWe wanted to create\u2014if you were going to have a hockey stick putter, what would be the best hockey stick putter that actually you could go and use and it would improve your game?\u201d<\/p>\n

And while the collectible version of the hockey stick putter is functional for recreational use, it\u2019s not a conforming club for tournament play, since both sides of the club face are flat, which is not allowed, per the rules of golf. Don\u2019t tell that to Happy Gilmore, though.<\/p>\n