{"id":138881,"date":"2025-09-12T15:32:13","date_gmt":"2025-09-12T15:32:13","guid":{"rendered":"https:\/\/www.newsbeep.com\/ca\/138881\/"},"modified":"2025-09-12T15:32:13","modified_gmt":"2025-09-12T15:32:13","slug":"starbucks-opens-first-spanish-flagship-store-in-real-madrids-soccer-stadium","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ca\/138881\/","title":{"rendered":"Starbucks Opens First Spanish Flagship Store in Real Madrid\u2019s Soccer Stadium"},"content":{"rendered":"<p><a href=\"https:\/\/www.starbucks.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Starbucks<\/a> has chosen a site dear to Spanish soccer\/football fans \u2014 home team Real Madrid\u2019s Bernab\u00e9u Stadium \u2014 for its first flagship store in the country. Customers enter the two-level, nearly 10,000-square-foot location through a digital portal that visually narrates the coffee journey from bean to cup, and offerings include a mixology bar where Coffee Masters create imaginative cocktails for tasting sessions.<\/p>\n<p>The store design pays homage to both Starbucks\u2019 original Pike Place store and the energy of Madrid\u2019s San Miguel Market. A curated marketplace on the first floor features custom fixtures and a concierge barista station; the upper floor includes a Reserve Bar, lounges and tasting rooms with views of the stadium\u2019s legendary field.<\/p>\n<p>\u201cThis new flagship location at Bernab\u00e9u is not just a coffeehouse, it\u2019s a global destination,\u201d said Brady Brewer, CEO of Starbucks International in a statement. \u201cIt\u2019s a tribute to our roots, a reflection of Madrid\u2019s creative energy and a symbol of the community connections we aim to build.\u201d<\/p>\n<p>Madrid-based artist Cristine Mej\u00edas has designed a bespoke sculpture suspended in the central atrium \u2014 an abstract rendition of the Starbucks Siren echoing the stadium\u2019s dynamic curves.<\/p>\n<p>\u201cThis flagship is unlike anything else in Spain,\u201d said Antonio Romero, General Manager of Starbucks Iberia in a statement. \u201cIt is a destination that combines exclusive products, innovative design and the unmistakable Starbucks experience.\u201d<\/p>\n<p>Starbucks, operated in Iberia by <a href=\"https:\/\/www.alsea.net\/we-are-alsea.html\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Alsea<\/a>, has been in the Spanish market for more than 20 years and now operates 222 stores across 48 cities. In the U.S., Starbucks is <a href=\"https:\/\/www.retailtouchpoints.com\/features\/news-briefs\/starbucks-to-complete-1000-store-uplifts-in-2026-plans-to-phase-out-pickup-only-locations\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">planning<\/a> \u201cuplifts\u201d for 1,000 stores in 2026, designed to make the spaces more welcoming while still maintaining service speed and other KPIs.<\/p>\n","protected":false},"excerpt":{"rendered":"Starbucks has chosen a site dear to Spanish soccer\/football fans \u2014 home team Real Madrid\u2019s Bernab\u00e9u Stadium \u2014&hellip;\n","protected":false},"author":2,"featured_media":138882,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[440],"tags":[74989,49,48,74990,74991,564,561,82,74992],"class_list":{"0":"post-138881","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-soccer","8":"tag-alsea","9":"tag-ca","10":"tag-canada","11":"tag-designretail","12":"tag-designretail-news","13":"tag-real-madrid","14":"tag-soccer","15":"tag-sports","16":"tag-starbucks"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/138881","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=138881"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/138881\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/138882"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=138881"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=138881"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=138881"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}