{"id":140811,"date":"2025-09-13T10:58:12","date_gmt":"2025-09-13T10:58:12","guid":{"rendered":"https:\/\/www.newsbeep.com\/ca\/140811\/"},"modified":"2025-09-13T10:58:12","modified_gmt":"2025-09-13T10:58:12","slug":"u-s-open-2025-generates-810-million-in-media-exposure-nike-ralph-lauren-and-rolex-lead-as-top-brands","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ca\/140811\/","title":{"rendered":"U.S. Open 2025 Generates $810 Million in Media Exposure; Nike, Ralph Lauren and Rolex Lead as Top Brands"},"content":{"rendered":"

The 2025 U.S. Open, held in New York City from Aug. 24 to Sept. 7, generated $810 million in media impact value \u2014 a 51 percent increase over 2024, according to Launchmetrics<\/a>.<\/p>\n

This year\u2019s edition of the Grand Slam tennis tournament yielded major results not only for the top-ranked tennis players in the women\u2019s and men\u2019s games, respectively, but also for the fashion labels and brands featured throughout the tournament. MIV is a proprietary metric that assigns a true monetary value to marketing strategies across print, online and social media in order to calculate ROI.<\/p>\n

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Nike<\/a> dominated the courts, emerging as the top-performing brand with $9.4 million in MIV. The American athletic footwear and apparel corporation outfitted all four Grand Slam finalists \u2014 Amanda Anisimova of the U.S.<\/a>, Jannik Sinner of Italy, Aryna Sabalenka of Belarus and Carlos Alcaraz of Spain<\/a>.<\/p>\n

The brand also served major high-fashion with its trendy day and night session tennis kits custom-made for four-time Grand Slam champion Naomi Osaka<\/a>, who made it to the semifinal of this year\u2019s U.S. Open. Ralph Lauren was next in line.<\/p>\n

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The American designer outfitted all the ball kids on court during the tournament, with the Ralph Lauren<\/a> logo featured prominently on the blue, green and orange color-blocked polo shirts. The American label earned a total media impact value of $8 million.<\/p>\n

On the accessories side, Rolex saw a 162 percent increase from the 2024 edition of the tennis tournament. Spotlighted by 2025 U.S. Open champion Carlos Alcaraz, wearing his Rolex Cosmograph Daytona, Rolex earned a total of $7.1 million in media impact value. Alcaraz\u2019s watch alone earned $4.7 million in media impact value \u2014 the highest of any player-brand partnership at the event, per Launchmetrics.<\/p>\n

Other brands that saw major wins for media impact value included Audemars Piguet, which earned $1.5 million \u2014 with $1.3 million of the total amount thanks to Aryna Sabalenka for wearing her Audemars Piguet timepiece.<\/p>\n

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Tennis racquet and sports equipment brand Babolat earned $990,000, while La Roche-Posay earned $894,000 and Tiffany & Co. earned $874,000.<\/p>\n

U.S. Open 2025 On and Off Court Style, Live Updates: Morgan Riddle, Ciara and More <\/a><\/p>\n

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Launch Gallery: U.S. Open 2025 On and Off Court Style, Live Updates: Morgan Riddle, Ciara and More<\/a><\/p>\n

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Sign up for WWD’s Newsletter<\/a>. For the latest news, follow us on Facebook<\/a>, Twitter<\/a>, and Instagram<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"The 2025 U.S. Open, held in New York City from Aug. 24 to Sept. 7, generated $810 million…\n","protected":false},"author":2,"featured_media":140812,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[442],"tags":[5531,6005,49,48,619,75704,167,75703,82,593,41775],"class_list":{"0":"post-140811","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tennis","8":"tag-amanda-anisimova","9":"tag-aryna-sabalenka","10":"tag-ca","11":"tag-canada","12":"tag-carlos-alcaraz","13":"tag-media-impact-value","14":"tag-new-york-city","15":"tag-ralph-lauren","16":"tag-sports","17":"tag-tennis","18":"tag-tennis-players"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/140811","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=140811"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/140811\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/140812"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=140811"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=140811"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=140811"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}