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Cookie SettingsAd Choices<\/a><\/a><\/p>\nThe Baltimore Ravens celebrated their 30th season in a unique halftime show featured mixed reality from The Famous Group. Check out the video tribute and recognition of Ravens Legends and iconic moments.<\/p>\n
Posted by Baltimore Ravens<\/a> on Monday, September 15, 2025″,”type”:”facebook-video”,”version”:”1.0″,”width”:500,”_id”:”https:\/\/www.facebook.com\/watch\/?v=1421405115639386″,”locale”:”en_US”},”referent”:{“id”:”https:\/\/www.facebook.com\/watch\/?v=1421405115639386″,”provider”:”https:\/\/graph.facebook.com\/v8.0\/oembed_video?url=”,”referent_properties”:{“locale”:”en_US”},”service”:”oembed”,”type”:”facebook-video”}},{“_id”:”XKE27HZTFJDTNAG6BYEEJMQBJ4″,”additional_properties”:{},”alignment”:”left”,”content”:”This is the second time the Ravens have worked with TFG for a mixed reality activation. In 2019, they became the first NFL team to use the technology when they debuted the virtual raven<\/a> on in-venue video displays during a game against the Jets.”,”type”:”text”},{“_id”:”5DEAOOQD4ZDK5K3Z2HVUZHLYVQ”,”additional_properties”:{},”alignment”:”left”,”content”:”The permanent installation of TFG\u2019s 8K mixed reality cameras — which it calls its \u201cvirtual camera system\u201d and has been used on one-off bases by Bundesliga<\/a> and the NBA\u2019s Bucks<\/a> — is also a first. Sunday\u2019s video was shot using two of the cameras, one at midfield and another at a corner \u201cslash\u201d angle (with animations layered in afterwards). Those cameras can be controlled remotely and will remain installed at M&T Bank Stadium for the 2025 and 2026 NFL seasons.”,”type”:”text”},{“_id”:”PMJU46LLO5G3PANF3WMNZJA7ZA”,”additional_properties”:{},”content”:”\u201cBecause the Ravens have adopted a permanent system, we\u2019re able to utilize [mixed reality] in a much more hands-off way than we\u2019ve ever done,\u201d The Famous Group Partner Andrew Isaacson said. \u201cWe feel like we\u2019ve been able to streamline something that is not only great for The Famous Group, but also something the Ravens are going to be able to operate themselves without a ton of support.\u201d”,”type”:”text”},{“_id”:”IMHL663HRFEHXKD7C6SWYU3XZI”,”additional_properties”:{},”content”:”O\u2019Brien said the Ravens have a bank of mixed reality creative they will consider using throughout this season and next, including for tentpole events like team legends being inducted into the Hall of Fame, or branded content from sponsors. The next time they\u2019ll tap the system will be when they host the Lions for Monday Night Football on Sept. 22.”,”type”:”text”}],”description”:{“basic”:”The Ravens tapped The Famous Group for an innovative mixed reality production to celebrate the franchise’s 30th anniversary.”},”headlines”:{“basic”:”Ravens, The Famous Group create mixed-reality video for 30th anniversary”,”meta_title”:”Baltimore Ravens celebrate 30th anniversary in NFL with mixed reality video”,”mobile”:””,”native”:””,”print”:””,”table”:””,”tablet”:”Ravens, Famous Group honor 30th in mixed reality”,”web”:”Ravens celebrate 30th in mixed reality”},”promo_items”:{“basic”:{“_id”:”DFWTTNQJC5EV3DEGGWGJNM3ZEA”,”additional_properties”:{“fullSizeResizeUrl”:”\/resizer\/v2\/DFWTTNQJC5EV3DEGGWGJNM3ZEA.jpg?auth=4e10fdf300781543e3c7e159f1b597b236cb22aab81d62308648a91e4bc8d4fb”,”galleries”:[],”ingestionMethod”:”manual”,”mime_type”:”image\/jpeg”,”originalName”:”HALFTIME CEREMONY ME.mov.14_38_13_44.Still002.jpg_max.jpg”,”originalUrl”:”https:\/\/cloudfront-us-east-1.images.arcpublishing.com\/leadersgroup\/DFWTTNQJC5EV3DEGGWGJNM3ZEA.jpg”,”proxyUrl”:”\/resizer\/v2\/DFWTTNQJC5EV3DEGGWGJNM3ZEA.jpg?auth=4e10fdf300781543e3c7e159f1b597b236cb22aab81d62308648a91e4bc8d4fb”,”published”:true,”resizeUrl”:”\/resizer\/v2\/DFWTTNQJC5EV3DEGGWGJNM3ZEA.jpg?auth=4e10fdf300781543e3c7e159f1b597b236cb22aab81d62308648a91e4bc8d4fb”,”restricted”:false,”thumbnailResizeUrl”:”\/resizer\/v2\/DFWTTNQJC5EV3DEGGWGJNM3ZEA.jpg?auth=4e10fdf300781543e3c7e159f1b597b236cb22aab81d62308648a91e4bc8d4fb&width=300″,”version”:0,”template_id”:1371},”address”:{},”alt_text”:”The Ravens tapped The Famous Group for a mixed reality activation to celebrate the franchise’s 30th anniversary.”,”auth”:{“1″:”4e10fdf300781543e3c7e159f1b597b236cb22aab81d62308648a91e4bc8d4fb”},”caption”:”The Ravens tapped The Famous Group for a mixed reality activation to celebrate the franchise’s 30th anniversary.”,”created_date”:”2025-09-15T13:33:22Z”,”credits”:{“affiliation”:[{“name”:”The Famous Group”,”type”:”author”}]},”height”:900,”image_type”:”photograph”,”last_updated_date”:”2025-09-15T13:33:22Z”,”licensable”:false,”owner”:{“id”:”leadersgroup”,”sponsored”:false},”source”:{“additional_properties”:{“editor”:”photo center”},”edit_url”:””,”system”:”photo center”},”subtitle”:”Ravens mixed reality”,”taxonomy”:{“associated_tasks”:[]},”type”:”image”,”url”:”https:\/\/cloudfront-us-east-1.images.arcpublishing.com\/leadersgroup\/DFWTTNQJC5EV3DEGGWGJNM3ZEA.jpg”,”version”:”0.10.9″,”width”:1600,”syndication”:{},”creditIPTC”:”The Famous Group”}},”websites”:{“sbj”:{“website_section”:{“_id”:”\/technology”,”_website”:”sbj”,”type”:”section”,”version”:”0.6.0″,”name”:”Tech”,”path”:”\/technology”,”parent_id”:”https:\/\/www.sportsbusinessjournal.com\/”,”parent”:{“default”:”https:\/\/www.sportsbusinessjournal.com\/”},”additional_properties”:{“original”:{“_id”:”\/technology”,”_website”:”sbj”,”name”:”Tech”,”inactive”:false,”ancestors”:{“MainCategories”:[],”AdditionalSections”:[“https:\/\/www.sportsbusinessjournal.com\/”],”AllTopics”:[],”default”:[“https:\/\/www.sportsbusinessjournal.com\/”]},”parent”:{“default”:”https:\/\/www.sportsbusinessjournal.com\/”,”MainCategories”:null,”AdditionalSections”:”https:\/\/www.sportsbusinessjournal.com\/”,”AllTopics”:null},”order”:{“AdditionalSections”:1020,”default”:1018},”metadata”:{“metadata_description”:”SBJ Tech is where you will find the industry\u2019s leading news coverage dedicated to the intersection of sports and technology.”,”metadata_title”:”Technology – Sports Business Journal”},”node_type”:”section”}},”_website_section_id”:”sbj.\/technology”},”website_url”:”\/Articles\/2025\/09\/15\/ravens-the-famous-group-create-mixed-reality-video-for-30th-anniversary\/”}}}],”_id”:”07df3f32479fb3ddc80abb05db8fd1fe7fc9150f8cfa6cbc9580cc5b7272c70b”},”expires”:1757975687320,”lastModified”:1757975387278}},”quote-of-the-day”:{“{\\”arc-site\\”:\\”sbj\\”,\\”date\\”:\\”2025-09-15T15:55:09.047Z\\”,\\”days\\”:10}”:{“data”:{“type”:”results”,”version”:”0.6.0″,”content_elements”:[{“content_elements”:[{“subtype”:”quote-of-the-day”,”_id”:”G622MT4V5FAHTNTLH4ZCT6IJLI”,”embed”:{“id”:”custom_powerup_1757949491800″,”config”:{“quoteLink”:”https:\/\/www.sportsbusinessjournal.com\/Articles\/2025\/09\/15\/tension-continues-in-wnba-cba-talks-with-split-around-players-worth\/”,”quote”:”It just doesn\u2019t make sense what we\u2019re being told and what is being pushed to the public. 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