the Roughriders have teamed up with Saskatchewan\u2019s Co-ops<\/a> to \u201ccreate one of the largest, affordable and impactful community-driven collaborations in North American professional sports.\u201d<\/p>\nThose are the words of Heather Ryan, CEO of Federated Co-operatives Limited, who stood alongside Roughriders President-CEO Craig Reynolds on Monday to announce a landmark initiative that enhances the all-around accessibility of CFL games in Saskatchewan.<\/p>\n
The Co-op Community Zone, spanning\u00a0the entire 600 level on the east side of Mosaic Stadium, offers single-game tickets exclusively to Co-op members for just $20, taxes included, for Roughriders home pre-season, regular-season and playoff games.<\/p>\n
The lone exceptions are the Labour Day Classic ($30, all in) and future Saskatchewan-based Grey Cup Games.<\/p>\n
\u201cA couple of things we thought about when we were talking to Co-op about this were the accessibility and ease, quite frankly,\u201d Reynolds said.<\/p>\n
\u201cSo you can head into Co-op as you\u2019re getting eggs and milk or as you\u2019re getting gas and pick up Rider tickets. That\u2019s throughout all four corners of the province. Co-op\u2019s reach is really unmatched.<\/p>\n
\u201cAs we started talking about what we could do together and about the Community Zone concept, I know they were very excited about that and, of course, we were as well \u2014\u00a0just from a pure reach and accessibility perspective. It\u2019s really impactful and meaningful.\u201d<\/p>\n
Co-op Community Zone tickets for the Roughriders\u2019 two remaining regular-season home games \u2014\u00a0on Oct. 10 (against the Toronto Argonauts) and Oct. 25 (B.C. Lions) \u2014\u00a0go on sale on Sept. 22 at participating Co-op gas bars, food stores, and home and building locations across Saskatchewan.<\/p>\n
\u201cYou\u2019d simply go into any participating Co-op location, talk to a customer-service representative, and say, \u2018I\u2019d like to buy a ticket in the Co-op Community Zone for Oct. 10,\u2019 \u201d explained Nick Mazurak, the Roughriders\u2019 Director, Corporate Partnerships and Premium Sales.<\/p>\n
\u201cThey\u2019ll say \u2018perfect!\u2019 and behind their desk they\u2019ll have a QR code handy that members can scan for that specific game. It will take you directly to our Co-op Community Zone TicketMaster page to purchase your tickets on your phone. It\u2019ll even show you available seats to select.\u201d<\/p>\n
Roughly 2,000 of them, in fact, in a spectator-friendly, state-of-the-art facility.<\/p>\n
\u201cIt\u2019s now the most affordable ticket in the stadium,\u201d Reynolds said. \u201cI think it\u2019s an evolution of a number of things that we\u2019ve been trying to do. It\u2019s part of a suite of products that are affordable in nature.<\/p>\n
\u201cWe\u2019ve got Family Packs where a family of four can sit in the (lower) bowl for $99 \u2014 say, $25 per ticket. We\u2019ve got half-price youth tickets, so more kids are able to come to games in most areas of the stadium. Now we\u2019ve got the Co-op Community Zone in the upper east deck.<\/p>\n
\u201cIt\u2019s another opportunity for people to have a really affordable option and to be able to enjoy Rider football here.\u201d<\/p>\n
Additionally, Co-op will be recognized as an official partner of the Roughriders, as well as the community-owned team\u2019s official fuel and liquor retailer.<\/p>\n
The new agreement between two of the province\u2019s cornerstone brands calls for the Co-op Community Zone to be part of the game-day mosaic through at least the 2028 season.<\/p>\n
Co-op is owned by more than 2.2 million members, including nearly 580,000 in Saskatchewan.<\/p>\n
\u201cOur local Co-op owners operate in more than 160 communities across this beautiful province, fuelling and feeding Rider Nation,\u201d Ryan said.<\/p>\n
\u201cWhether at the pump, in the grocery aisle or cheering together from the stands, this partnership reaffirms our dedication to serving what matters most \u2014 our members, our fans and our community.\u201d<\/p>\n
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