{"id":148458,"date":"2025-09-16T16:57:11","date_gmt":"2025-09-16T16:57:11","guid":{"rendered":"https:\/\/www.newsbeep.com\/ca\/148458\/"},"modified":"2025-09-16T16:57:11","modified_gmt":"2025-09-16T16:57:11","slug":"taylor-swifts-biggest-flop-is-her-delhi-shaadi-sangeet","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ca\/148458\/","title":{"rendered":"Taylor Swift’s biggest flop is her Delhi shaadi sangeet"},"content":{"rendered":"

New Delhi: Nineteen-year-old Naitik travelled over 30 kilometres from Noida to Karol Bagh\u2019s Shishi Club for what was supposed to be Taylor Swift\u2019s sangeet. Instead, he was met with a snoozefest. The event, set to begin at 7 pm, dragged on until 9 pm, largely because barely anyone showed up.<\/p>\n

Initially, the organisers brushed it off as \u201cDelhi being fashionably late.\u201d But even as the hours slipped by, the sangeet stayed dull and empty.<\/p>\n

Despite the dhols and Taylor Swift tracks trying their best to lift the mood and get people moving, the party fizzled out early and wrapped up by 10:30pm.<\/p>\n

\t\t\t\t\tShow Full Article<\/p>\n

\u201cSwiftie parties are usually buzzing with people. I have never seen one flop like this before. Maybe it\u2019s because of the India vs Pakistan Asia Cup,\u201d said Naitik, dressed in a shiny black kurta, the ultimate festive-season staple for men.<\/p>\n

\u201cI am gutted for Ashmeet, he really goes all out with organising these events. And, they are always a hit.\u201d<\/p>\n

The event was the brainchild of Ashmeet Singh Saluja, who runs an Instagram page<\/a>, \u2018losertaylorsversion\u2019, under which he organises Taylor Swift events for the singer\u2019s fans. He teamed up with \u2018saddi.galli\u2019, a\u00a0community<\/a> that throws fake sangeets just so people can dress up in wedding outfits and dance their hearts out. Together, they rolled out \u201cTaylor Sang Travis Sangeet Party\u201d across six cities, to celebrate Taylor Swift\u2019s engagement to Travis Kelce with a desi-style sangeet.<\/p>\n

\n\"TaylorTaylor Swift and Travis Kelce\u2019s mock sangeet poster | Photo: Instagram\n<\/p>\n

The sangeet tour kicked off in Mumbai on 13 September,\u00a0reaching\u00a0Delhi the next evening.<\/p>\n

Tickets started at Rs 950, which included entry and a drink, and bookings went live on Sort My Scene. Saluja told ThePrint that he managed to sell 150 tickets but watching the Delhi edition fizzle left him heartbroken, with his efforts falling flat. He, now, has concerns about his upcoming sangeet events as well.<\/p>\n

\u201cWe have already connected with the upcoming city venues to make sure we don\u2019t repeat this. We\u2019re pushing harder with promotions, working closely with venues to ensure their crowd and my crowd both come together, and I am hopeful the upcoming ones will be strong,\u201d he said.<\/p>\n

Also read: Bollywood\u2019s war against paid film critics. Nadiadwala Grandson wants probe now<\/a><\/p>\n

Delhi vs Mumbai\u00a0<\/p>\n

Ashmeet Singh Saluja, 21, works at a Pune-based IT firm. But, over weekends, he trades his cubicle for a DJ booth, hosting Taylor Swift-themed parties and playing pop hits for fellow Swifties.<\/p>\n

A self-proclaimed \u201cSwiftie since forever\u201d, Saluja began organising fan events in 2022. His first gathering, in December that year, drew just 45 people. But the community, called \u201cBlondie Mata Ka Jagrata\u201d, grew exponentially. Today, over 750 people are part of the community\u2019s WhatsApp group. Saluja\u2019s Instagram following is 10,000.<\/p>\n

So far, Saluja has hosted over 100 events across cities, regularly attracting crowds of 200 to 300 people.<\/p>\n

Last year, he took things to a whole new level with \u201cSwiftchella\u201d, a Coachella-inspired Taylor Swift tour that drew over 10,000 fans across multiple cities.<\/p>\n

\u201cIt was India\u2019s biggest Taylor-themed tour. The turnout was insane. It was a vibe. We danced our hearts out to Taylor Swift songs,\u201d recalled Naitik.<\/p>\n

\n\"PeoplePeople dancing to Taylor Swift\u2019s songs at the mock sangeet | Photo: Triya Gulati | ThePrint\n<\/p>\n

He and his friends swayed to Love Story, lip-syncing every word with full-blown Swiftie spirit.<\/p>\n

But the sangeet in Delhi, with barely 20 attendees in sarees, lehengas, and kurtas, was \u201cone-of-a-kind experience.\u201d<\/p>\n

\u201cIt was disappointing even for me. In Delhi alone I have hosted 50 such events. But, this is the first time in almost 3 years that people bought tickets and then didn\u2019t turn up,\u201d said Saluja.<\/p>\n

\u201cMaybe there were two big matches that night (India cricket and Manchester football) so maybe that clashed.\u201d<\/p>\n

Just a day earlier, Saluja\u2019s Mumbai sangeet party had drawn a crowd of 300, all dressed in their festive best.\u00a0Videos<\/a>\u00a0from the event, available on his Instagram, show youngsters dancing to dhol beats, singing Taylor Swift songs, and grooving to Punjabi tracks.<\/p>\n

Naturally, the low turnout at the next event left him a bit deflated.<\/p>\n

\u201cThe Mumbai event was wild, exactly what I always aim for \u2014 full crowd, great energy, everyone having the best time. I had the same expectations for Delhi too, which is why this feels so off,\u201d he said.<\/p>\n

(Edited by Aamaan Alam Khan)<\/p>\n