The Ryder Cup<\/a>, which will be held at the iconic Bethpage Black course on Long Island from Sept. 26-28, is one of the most thrilling rivalries in sports as Team USA and Team Europe battle to see who will own bragging rights until the next tournament in 2027.\u00a0<\/p>\n So, Johnnie Walker, the world\u2019s No. 1 scotch whisky brand, unveiled “The Spirit of the Cup” initiative that\u2019s fan-first driven and celebrates national pride \u2014 no matter which side you\u2019re pulling for.\u00a0<\/p>\n CLICK HERE FOR MORE SPORTS COVERAGE ON FOXBUSINESS.COM<\/a><\/p>\n One of the Johnnie Walker and Devereux Golf fashion pieces created for “The Spirit of Golf” initiative.\u00a0 (Johnnie Walker)<\/p>\n As part of the initiative, Johnnie Walker collaborated with Devereux Golf, a trendsetting apparel brand, to create fashion dedicated to the tournament\u2019s rivalry. It mixes street style and the energy that New York City<\/a> can bring out in anyone, given how close this year\u2019s tournament is to the “Big Apple.”\u00a0<\/p>\n From bold jerseys to classic polos and cardigans, golf fans can rep the squad they love, while also showing off their own fashion sense. \u00a0<\/p>\n GEORGE W BUSH KICKS OFF WALKER CUP WEEKEND WITH HIGH PRAISE: \u2018ONE OF THE GREAT ATHLETIC EVENTS EVER\u2019<\/a><\/p>\n But that\u2019s not all. Johnnie Walker also created Cocktail Courier kits, which are available in both U.S.- and Europe-themed editions. The kits feature the Keep Walking 18 cocktail, a golf-themed refreshment that also included Devereux and Johnnie Walker merchandise to celebrate the moment.\u00a0<\/p>\n Johnnie Walker’s Cocktail Courier kit tailored for Team USA ahead of the Ryder Cup.\u00a0 (Johnnie Walker)<\/p>\n Finally, and perhaps the coolest part of the initiative, is getting golf fans together in New York City throughout Ryder Cup week through “The Spirit of the Cup Tour.”\u00a0<\/p>\n Johnnie Walker will be setting up a branded truck that will be stopping at multiple locations through the city to host watch parties, give out exclusive Devereux Golf merchandise, play street golf games, and of course, serve golf-inspired cocktails. While Keep Walking 18 is a classic, Johnnie Lemonade and Blue in One will also be available to anyone who wishes to catch the tournament with the Johnnie Walker team.\u00a0<\/p>\n This entire initiative is done to deliver on the brand\u2019s mission to make golf accessible, inclusive and fun for everyone. And there\u2019s perhaps no better time to do that as countries unite to support their side in the Ryder Cup.\u00a0<\/p>\n “At Johnnie Walker, we champion moments that bring people together, and \u2018The Spirit of the Cup\u2019 perfectly captures the energy, passion, and camaraderie that golf inspires,” Jesse Damashek, senior vice president of whiskey portfolio, Diageo North America, said in a press release.<\/p>\n Models wearing Johnnie Walker and Devereux Golf collaboration for “The Spirit of the Cup” initiative ahead of the Ryder Cup. (Johnnie Walker)<\/p>\n GET FOX BUSINESS ON THE GO BY CLICKING HERE<\/a><\/p>\n “Golf has always been part of our history, but this past year we\u2019ve taken bold steps to reenergize that legacy \u2014 bringing immersive fan experiences to the Charles Schwab Challenge and Waste Management Phoenix Open, reviving our historic hole-in-one tradition and now channeling the energy of golf\u2019s biggest rivalry to a broader, more connective audience.”<\/p>\n Follow Fox News Digital\u2019s\u00a0sports coverage on X<\/a>, and subscribe to\u00a0the Fox News Sports Huddle newsletter<\/a>.<\/p>\n![\"Johnnie](\"https:\/\/www.newsbeep.com\/ca\/wp-content\/uploads\/2025\/09\/johnnie-walker-ryder-cup-2.jpg\")
<\/p>\n![\"Johnnie](\"https:\/\/www.newsbeep.com\/ca\/wp-content\/uploads\/2025\/09\/johnnie-walker-ryder-cup-1.jpg\")
<\/p>\n![\"Models](\"https:\/\/www.newsbeep.com\/ca\/wp-content\/uploads\/2025\/09\/johnnie-walker-ryder-cup.jpg\")
<\/p>\n