Investing.com — EssilorLuxottica shares rose on Wednesday after Meta unveiled three new versions of its smart glasses, expanding their partnership with fresh models that include a high-end Ray-Ban Display, Oakley-branded Vanguard for athletes, and an updated Ray-Ban line.<\/p>\n
Shares in the French eyewear giant climbed 1.7% as of 09:13 GMT.<\/p>\n
Meta Platforms on Wednesday introduced its first smart glasses with an integrated display, aiming to build on the popularity of its Ray-Ban line, which has been one of the company\u2019s most successful consumer products in the AI era.<\/p>\n
At the Meta Connect event, CEO Mark Zuckerberg unveiled the Meta Ray-Ban Display alongside a new wristband controller. Zuckerberg called the glasses a natural step toward what he described as the AI vision of \u201csuperintelligence.\u201d<\/p>\n
The Ray-Ban Display features a small digital screen in the right lens for tasks like notifications. The glasses will go on sale September 30 for $799 and include a wristband that converts hand gestures into commands, such as replying to messages or answering calls.<\/p>\n
Meta also rolled out Oakley-branded glasses called Vanguard, designed for athletes. Priced at $499 and launching October 21, the model connects with platforms like Garmin and Strava to provide real-time performance data and workout summaries, with up to nine hours of battery life.<\/p>\n
The company further refreshed its existing Ray-Ban line, which lacks a display but now comes with nearly double the battery capacity and an upgraded camera. The new version is priced at $379, up from $299 for the earlier generation.<\/p>\n
RBC Capital Markets analysts said they “view the building out of the smart glasses product range across price points and with improved and expanding functionality as positive” for EssilorLuxottica.<\/p>\n
“We expect to see further acceleration in volume sales, which should benefit 4Q revenues for EssilorLuxottica, and can help to justify its valuation,” a team led by Piral Dadhania noted.<\/p>\n
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