{"id":156738,"date":"2025-09-20T09:12:09","date_gmt":"2025-09-20T09:12:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/ca\/156738\/"},"modified":"2025-09-20T09:12:09","modified_gmt":"2025-09-20T09:12:09","slug":"sram-takes-uci-to-court-over-gearing-rule-ceo-calls-it-unfair","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ca\/156738\/","title":{"rendered":"SRAM takes UCI to court over gearing rule, CEO calls it unfair"},"content":{"rendered":"<p>In an open letter addressed to riders, teams, and partners across the cycling industry, Ken Lousberg, CEO of SRAM, expressed deep concern over the UCI\u2019s new Maximum Gearing Protocol.<\/p>\n<p>\u201cSRAM was founded nearly 40 years ago on a simple belief: innovation drives progress,\u201d Lousberg <a href=\"https:\/\/www.sram.com\/en\/company\/legal\/sram-challenges-uci-proposal-to-limit-gearing\" class=\"broken_link\" rel=\"nofollow noopener\" target=\"_blank\">wrote<\/a>. \u201cFrom Grip Shift to wireless shifting, we\u2019ve challenged convention to give riders better tools to perform, compete, and enjoy the ride. Today, we face a new challenge \u2014 not of technology, but of fairness.\u201d<\/p>\n<p>SRAM says rule restricts choice<\/p>\n<p>The UCI\u2019s rule, which limits the gearing options riders can use in competition, has sparked controversy. Lousberg said it restricts choice, stifles innovation, and disproportionately affects SRAM and its riders. Efforts to engage the UCI in dialogue, he said, were unsuccessful \u2014 prompting SRAM to pursue legal action. Meanwhile, many riders have been outspoken about the move, saying it won\u2019t make riders any safer.<\/p>\n<p>It was one of several controversial new rules from the international governing body. In 2026, the UCI will restrict how narrow bars can be. Many analysts have said the threshold of 40 cm (c-c) is unfair to women, who can often have narrower shoulders.<\/p>\n<p><a href=\"https:\/\/cyclingmagazine.ca\/sections\/news\/michael-barry-says-gear-restrictions-are-not-the-answer\/\" rel=\"nofollow noopener\" target=\"_blank\">Michael Barry says gear restrictions are not the answer<\/a><\/p>\n<\/p>\n<p>\u201cThe women\u2019s peloton is being forgotten again,\u201d Belgian commentator and former pro Ine Beyen said to <a href=\"https:\/\/cyclingmagazine.ca\/sections\/news\/like-riding-a-tractor-women-riders-push-back-on-ucis-new-handlebar-rule\/\" rel=\"nofollow noopener\" target=\"_blank\">Sporza<\/a>. \u201cYou can\u2019t just compare men and women physically \u2014 most women have narrower shoulders. It still has to be comfortable.\u201d<\/p>\n<p>Lousberg wrote that they aren\u2019t asking for much. \u201cWe want racers to compete on a level playing field, and for the industry to be recognized as a key stakeholder in decision-making. Athletes are our friends, family, and respected competitors. The sport should be safer, more inspiring, and shaped by collaboration \u2014 not exclusion or intimidation.\u201d<\/p>\n<p>The CEO went on to say that the rule has already caused confusion and anxiety among racers.<\/p>\n<p>\u201cThank you for standing with us,\u201d Lousberg concluded. \u201cWe\u2019re proud to support fairness in our sport, and we\u2019ll keep fighting for a future that is equitable, open, and driven by progress.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"In an open letter addressed to riders, teams, and partners across the cycling industry, Ken Lousberg, CEO of&hellip;\n","protected":false},"author":2,"featured_media":156739,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[445],"tags":[49,48,635,82225,82,82226,15646],"class_list":["post-156738","post","type-post","status-publish","format-standard","has-post-thumbnail","category-cycling","tag-ca","tag-canada","tag-cycling","tag-gear-restrictions","tag-sports","tag-sram","tag-uci"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/156738","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=156738"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/156738\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/156739"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=156738"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=156738"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=156738"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}