{"id":161753,"date":"2025-09-22T16:13:07","date_gmt":"2025-09-22T16:13:07","guid":{"rendered":"https:\/\/www.newsbeep.com\/ca\/161753\/"},"modified":"2025-09-22T16:13:07","modified_gmt":"2025-09-22T16:13:07","slug":"nascar-taps-night-advisory-to-revamp-social-strategy-reach-younger-fans","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ca\/161753\/","title":{"rendered":"NASCAR taps Night Advisory to revamp social strategy, reach younger fans"},"content":{"rendered":"<p class=\"c-paragraph sections-marketing-and-sponsorship \">NASCAR is one of the inaugural clients of Night Advisory, a new marketing agency launched by talent management company Night that is positioning itself as a \u201cgateway to cultural relevance for brands targeting young, digitally native consumers,\u201d according to Gillian Follett of AD AGE. Night CEO &amp; founder Reed Duchscher said that the company has \u201creceived dozens of requests from brands over the years to help them shape their social and creator marketing strategies.\u201d Night largely stuck to talent management until NASCAR\u2019s Chief Brand Officer Tim Clark approached Duchscher looking to \u201cunderstand this new world of the internet and how [NASCAR] could start reaching a younger audience.\u201d Duchscher said that Night has been \u201cworking with NASCAR as one of the inaugural clients of its marketing agency for the past eight months.\u201d Night Advisory has \u201coverhauled NASCAR\u2019s approach to creating social content around its races.\u201d Night brought nine-year-old content creator Joseph Savasta, better known as \u201cThe Rizzler\u201d to the Daytona 500 in February, and \u201chelped create a series of social posts highlighting his presence at the race across both NASCAR and Savasta\u2019s social channels.\u201d Night Advisory also sent YouTuber Agent 00, whose real name is Din Muktar, to the Daytona International Speedway last month, where he \u201crecorded a four-hour livestream\u201d of his time at the track. A spokesperson for Night said that Night Advisory\u2019s work with NASCAR is \u201cseparate from NASCAR\u2019s search for a lead creative agency\u201d (<a href=\"https:\/\/adage.com\/agencies\/aa-night-talent-management-launches-marketing-agency\/\" target=\"_blank\" rel=\"nofollow noopener\" title=\"https:\/\/adage.com\/agencies\/aa-night-talent-management-launches-marketing-agency\/\">AD AGE, 9\/22<\/a>). <\/p>\n","protected":false},"excerpt":{"rendered":"NASCAR is one of the inaugural clients of Night Advisory, a new marketing agency launched by talent management&hellip;\n","protected":false},"author":2,"featured_media":119656,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[446],"tags":[49,48,1639,634,82],"class_list":["post-161753","post","type-post","status-publish","format-standard","has-post-thumbnail","category-nascar","tag-ca","tag-canada","tag-deals","tag-nascar","tag-sports"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/161753","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=161753"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/161753\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/119656"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=161753"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=161753"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=161753"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}