{"id":166945,"date":"2025-09-24T21:19:04","date_gmt":"2025-09-24T21:19:04","guid":{"rendered":"https:\/\/www.newsbeep.com\/ca\/166945\/"},"modified":"2025-09-24T21:19:04","modified_gmt":"2025-09-24T21:19:04","slug":"israel-premier-tech-initiates-branding-review-after-pressure-from-sponsors","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ca\/166945\/","title":{"rendered":"Israel-Premier Tech initiates branding review after pressure from sponsors"},"content":{"rendered":"

Open this photo in gallery:<\/a><\/p>\n

Team Israel Premier Tech’s Matthew Riccitello competes during the 18th stage of the Vuelta a Espana in Spain earlier this month.MIGUEL RIOPA\/AFP\/Getty Images<\/p>\n

The Israeli cycling team that has been a focus for pro-Palestinian protests said on Wednesday it was reviewing its branding for next year as sponsors pressured for a name change.<\/p>\n

The Israel-Premier Tech team took their full name off riders\u2019 jerseys for the recent Vuelta a Espana, which was halted early due to a plethora of protests over the Gaza war.<\/p>\n

Some media have reported the word Israel may be removed in the future, but the team did not confirm that.<\/p>\n

\u201cThe team is currently in the planning phase for 2026 team branding and will communicate any potential changes in due course,\u201d Israel-Premier Tech said in a message to Reuters.<\/p>\n

The team is owned by Canadian-Israeli businessman Sylvan Adams and has an Israeli licence.<\/p>\n

One of its sponsors, U.K.-based Factor Bikes, has said its support was conditional on disassociating from Israel.<\/p>\n

\u201cWithout a name change, without a flag change, we won\u2019t continue,\u201d its founder Rob Gitelis told Cyclingnews.<\/p>\n

Another sponsor, Canadian-based manufacturer and horticulture firm Premier Tech, expressed a similar stance in a statement published by some media this week.<\/p>\n

\u201cWe are sensitive and attentive to the situation on the international scene, which has evolved considerably since our arrival on the World Tour in 2017,\u201d it said, adding that it had always supported cyclists from Quebec and Canada.<\/p>\n

\u201cHowever, the current situation regarding the team name is no longer sustainable to achieve our goal, which is the very reason for our involvement in cycling.\u201d<\/p>\n

Neither company could immediately be reached for comment.<\/p>\n","protected":false},"excerpt":{"rendered":"Open this photo in gallery: Team Israel Premier Tech’s Matthew Riccitello competes during the 18th stage of the…\n","protected":false},"author":2,"featured_media":166946,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[445],"tags":[901,888,902,879,877,903,49,48,876,895,896,891,878,875,635,46,549,295,894,887,914,880,881,893,889,890,884,904,885,909,910,912,907,911,905,908,882,898,899,714,897,906,82,865,61,900,892,886,883,913],"class_list":["post-166945","post","type-post","status-publish","format-standard","has-post-thumbnail","category-cycling","tag-alberta","tag-arts-news","tag-bc","tag-breaking-news","tag-breaking-news-video","tag-british-columbia","tag-ca","tag-canada","tag-canada-news","tag-canada-sports","tag-canada-sports-news","tag-canada-trafficcanada-weather","tag-canadian-breaking-news","tag-canadian-news","tag-cycling","tag-economy","tag-education","tag-environment","tag-federal-government","tag-foreign-news","tag-globe-and-mail","tag-globe-and-mail-breaking-news","tag-globe-and-mail-canada-news","tag-government","tag-life-news","tag-lifestyle","tag-local-news","tag-manitoba","tag-national-news","tag-new-brunswick","tag-newfoundland-and-labrador","tag-northwest-territories","tag-nova-scotia","tag-nunavut","tag-ontario","tag-pei","tag-photos","tag-political-news","tag-political-opinion","tag-politics","tag-politics-news","tag-quebec","tag-sports","tag-sports-news","tag-technology","tag-travel","tag-trudeau","tag-us-news","tag-world-news","tag-yukon"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/166945","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=166945"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/166945\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/166946"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=166945"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=166945"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=166945"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}