{"id":170218,"date":"2025-09-26T08:31:17","date_gmt":"2025-09-26T08:31:17","guid":{"rendered":"https:\/\/www.newsbeep.com\/ca\/170218\/"},"modified":"2025-09-26T08:31:17","modified_gmt":"2025-09-26T08:31:17","slug":"buying-canadian-is-still-a-priority-for-most-consumers-ipsos-poll-shows-national","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ca\/170218\/","title":{"rendered":"Buying Canadian is still a priority for most consumers, Ipsos poll shows – National"},"content":{"rendered":"

The majority of Canadians are continuing to show patriotism with their wallets amid the trade war and tariff policies brought on by U.S. President Donald Trump<\/a>, according to new Ipsos poll results.<\/p>\n

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Conducted exclusively for Global News, the latest Ipsos poll of Canadians this month asked respondents how their sense of national pride affects their decisions on purchases, investments and travel destinations.<\/p>\n

\u201cPolitics gets very involved in commerce. So what you buy isn\u2019t just about whether it\u2019s good or bad \u2014 it also says something about your personal values,\u201d says Darrel Bricker, global CEO at Ipsos Public Affairs.<\/p>\n

\u201cWe\u2019re finding it, in this instance, in decisions about who they want to buy things from. So, being a Canadian patriot, for more than half of us, is expressed through their commercial decisions \u2014 at least that\u2019s what they tell us.\u201d<\/p>\n

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The poll found 56 per cent of respondents said they have bought Canadian products or investments in the past two weeks as a result of the trade tensions between Canada and the United States.<\/p>\n

Seventy per cent of baby boomers said so, while that number was at 52 per cent for millennials and 46 per cent for Gen Z.<\/p>\n

Ipsos says the correlation of older Canadians being more willing to support domestic businesses is because of their higher purchasing power relative to younger generations.<\/p>\n

\u201cBuying Canadian\u201d also doesn\u2019t necessarily paint the whole picture.<\/p>\n

The poll asked respondents separately about whether they have gone out of their way to specifically avoid American products, services, investments or travel in the past two weeks \u2014 58 per cent said \u201cyes.\u201d<\/p>\n

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Older generations were also more likely to avoid American products compared to younger age categories.<\/p>\n

\t\t\t\t‘Bad news’ for American goods\n\t\t\t\t\t\t<\/p>\n

A separate Ipsos poll<\/a> showed Canadians are losing their sense of trust in the U.S. as a result of trade tensions.<\/p>\n

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Get the day’s top news, political, economic, and current affairs headlines, delivered to your inbox once a day.<\/p>\n

\u201cAll of this adds up to bad news for anybody who\u2019s trying to import things from the U.S., and anybody who has an American brand in this country,\u201d says Bricker.<\/p>\n

\u201cFor people who are selling products and services to Canadians, saying that you\u2019re \u2018from Canada,\u2019 what this shows is that there is at least half of the population that says that is something that they\u2019re going to take into consideration.\u201d<\/p>\n

The overwhelming majority of Canadians responding to the Ipsos poll said they would continue with these decisions to support Canadian products.<\/p>\n

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Eighty-two per cent of Canadians say they will continue to prioritize buying Canadian products \u2014 even after the trade war is over. This is down slightly from 84 per cent in June, according to the report, but holding steady within the 2.7 per cent margin of error for the poll.<\/p>\n

Meanwhile, 57 per cent of respondents say they will continue to avoid American products after tensions subside. That\u2019s down from 64 per cent in August, and 65 per cent in June.<\/p>\n

Ipsos says this indicates \u201ca more nuanced approach to purchase decision-making in the coming months.\u201d<\/p>\n

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Another Ipsos poll<\/a> conducted exclusively for Global News found that in June of 2025, 72 per cent of respondents said they were actively avoiding U.S.-made goods.<\/p>\n

\u201cPatriotic resolve has a cost and that means you may not be able to find what you\u2019re looking for made by a Canadian. So until those products are created, it creates a problem for somebody,\u201d says Bricker.<\/p>\n

\u201cI think that at this stage of the game people seem to be committed to doing this but longer term we\u2019ll see if it holds up.\u201c<\/p>\n

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Although this may all come as good news for Canadian businesses, they may also want to ensure that they are being as transparent as possible when selling products branded as being \u201cCanadian.\u201d<\/p>\n

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More than half of the poll\u2019s respondents (53 per cent) said if they found a company was exaggerating how \u201cCanadian\u201d their products or services are, then they would stop buying from that company.<\/p>\n

This was also more prominent among older generations, with 58 per cent of baby boomers, 49 per cent of Gen X respondents, 53 per cent of millennials and 49 per cent of Gen Z saying so.<\/p>\n

This means most consumers may not take what they are offered at face value when something is branded as \u201cCanadian,\u201d and may be more inquisitive about supply chains and product origins.<\/p>\n

Many Canadian businesses are actively looking to diversify their supply chains<\/a>, not only to avoid tariff impacts that can mean higher costs, but also because they know customers may want to avoid U.S. options wherever possible.<\/p>\n

\u201cIf Canadian suppliers are able to plug into the sentiment that exists right now at a price that\u2019s competitive, with a quality level that\u2019s competitive or better, then the advantage for being \u2018Canadian\u2019 is clearly there,\u201d says Bricker.<\/p>\n

\u201cIf they\u2019re not able to provide quality and the right price, then they\u2019re not going to be able to substitute being \u2018Canadian\u2019 for the longer term as being the reason that people should buy what they\u2019re producing.\u201d<\/p>\n

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\n\t\t&copy 2025 Global News, a division of Corus Entertainment Inc.\t<\/p>\n","protected":false},"excerpt":{"rendered":"The majority of Canadians are continuing to show patriotism with their wallets amid the trade war and tariff…\n","protected":false},"author":2,"featured_media":97448,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[14169,49,48,1849,8334,44,2845],"class_list":["post-170218","post","type-post","status-publish","format-standard","has-post-thumbnail","category-canada","tag-buy-canadian","tag-ca","tag-canada","tag-consumer","tag-donald-trump-tariffs","tag-news","tag-u-s-news"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/170218","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=170218"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/170218\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/97448"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=170218"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=170218"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=170218"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}