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What happens when you put a K-pop superstar\u2019s face on a ramen pack? For Otoki, the answer was a tenfold surge in sales.<\/p>\n
The food maker said Thursday that 13 million multipacks of its flagship Jin Ramen \u2014 this time featuring BTS member Jin \u2014 disappeared from shelves in just 50 days. The secret ingredient wasn\u2019t in the soup but in the packaging: 12 collectible stickers with Jin\u2019s image, his handwriting and Otoki\u2019s mascot. Fans turned a humble noodle pack into a must-have item.<\/p>\n
Since the promotion began in March, sales at Otoki\u2019s online mall have soared tenfold from a year earlier. Cup ramen with Jin\u2019s image posted a 35% month-on-month jump in April, while convenience store sales more than doubled \u2014 proof that even a decades-old brand can find new life with a K-pop boost.<\/p>\n
Riding the momentum, Otoki will roll out new cup ramen designs with updated Jin portraits later this year. To keep collectors engaged, it plans to release 100,000 oversized, limited-edition stickers through its online mall and select channels. And that\u2019s not all. Interactive online events and digital content tied to the new packs are also in the works.\u00a0<\/p>\n