{"id":174512,"date":"2025-09-28T03:40:10","date_gmt":"2025-09-28T03:40:10","guid":{"rendered":"https:\/\/www.newsbeep.com\/ca\/174512\/"},"modified":"2025-09-28T03:40:10","modified_gmt":"2025-09-28T03:40:10","slug":"jackie-hits-the-jackpot-cruz-beckhams-girlfriend-goes-from-little-known-singer-to-securing-deals-with-luxury-brands-dior-and-burberry","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ca\/174512\/","title":{"rendered":"Jackie hits the jackpot: Cruz Beckham’s girlfriend goes from little-known singer to securing deals with luxury brands Dior and Burberry"},"content":{"rendered":"

By MOLLY CLAYTON, SHOWBUSINESS CORRESPONDENT<\/a> <\/p>\n

Published: 18:37 EDT, 27 September 2025 | Updated: 18:39 EDT, 27 September 2025 <\/p>\n

They are the family who became a brand with the Midas touch<\/a>… and now, it seems, more than a little of that magic has rubbed off on the latest member of the extended Beckham clan.<\/p>\n

When Jackie Apostel started dating David and Victoria’s youngest son Cruz a little over a year ago<\/a> she was an aspiring songwriter, a former member of a little-known Brazilian girl band called Schutz.<\/p>\n

But since then the 29-year-old has landed a series of lucrative endorsement deals to model and promote some of the world’s most prestigious brands.<\/p>\n

She has started working with luxury fashion houses such as Dior, Burberry<\/a> and Jimmy Choo as well as jewellery firm Pandora and beauty brands including Sol De Janeiro and Summer Fridays.<\/p>\n

The deals involve posting branded pictures and videos to her 168,000 social media followers, which industry experts say can earn upwards of \u00a310,000 per post.<\/p>\n

She has uploaded six branded posts to her Instagram feed in the last week alone, including a video for Dior Sauvage to celebrate ten years of the fragrance.<\/p>\n

\"When <\/p>\n

When Jackie Apostel (right) started dating Cruz Beckham (middle) a little over a year ago she was an aspiring songwriter, a former member of a little-known Brazilian girl band called Schutz<\/p>\n

\"The <\/p>\n

The 29-year-old (above) has landed a series of lucrative endorsement deals to model and promote some of the world’s most prestigious brands<\/p>\n

\"Jackie <\/p>\n

Jackie (above) has started working with luxury fashion houses such as Dior, Burberry and Jimmy Choo as well as jewellery firm Pandora and beauty brands including Sol De Janeiro<\/p>\n

Jackie’s social media following has almost doubled since she began dating Cruz in June 2024 \u2013 making her more attractive to the companies’ marketing teams.<\/p>\n

She has gained 3,000 Instagram followers in the past 30 days alone. Although she has a long way to go to match Cruz’s 2.1 million followers, her status is only destined to grow the closer she moves into the Beckhams’ orbit.<\/p>\n

Jackie joined the family on board their \u00a316million yacht as it sailed the Mediterranean this summer, and in May, a video showed Jackie and Cruz singing David and Victoria’s favourite song, Islands In The Stream, as the family celebrated the footballer’s 50th birthday at West London restaurant Core<\/a>.<\/p>\n

In a clear sign she has the Beckham seal of approval, Jackie also recorded content for Victoria Beckham Beauty last month.<\/p>\n

It featured the brand’s fragrance and body oil, priced at \u00a3170 each, with a soundtrack by 20-year-old Cruz, who is working on his own musical career, and a caption that called Jackie ‘our VBB Muse’.<\/p>\n

Victoria \u2013 whose business is said to be worth more than \u00a3100 million despite regular losses \u2013 has also dressed Jackie in her designs.<\/p>\n

The past few weeks have been particularly busy \u2013 and, no doubt, profitable for Jackie.<\/p>\n

She has attended a Dior Beauty party, a Jimmy Choo dinner and various Paris Fashion Week events in May, including \u2013 of course \u2013 Victoria Beckham’s show.<\/a><\/p>\n

Meanwhile, she continues to work on her music… but she’ll need a massive hit if it’s to be as lucrative as her brand tie-ins.<\/p>\n

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