Variety will host its Future of Brand Summit presented by Acxiom on Oct. 7 in New York. The half-day event and cocktail reception will convene the industry\u2019s most influential executives, marketers, creatives and cultural leaders to explore how brands are breaking through in today\u2019s crowded media landscape.<\/p>\n
The program features keynote conversations and exclusive panels with leaders across entertainment, marketing, tech, design and more, highlighting how today\u2019s most innovative leaders are shaping the next era of brand storytelling, consumer engagement and cultural impact.<\/p>\n
The day will kick off with a keynote conversation with \u201cGood Morning America\u201d co-anchor, analyst for \u201cFox NFL Sunday\u201d and host of \u201cThe 100,000 Pyramid\u201d Michael Strahan, who will sit down with Jose Diaz, EVP strategic partnerships and communications of SMAC Entertainment, for a conversation moderated by Cynthia Littleton, co-editor-in-chief, Variety.<\/p>\n
Later in the day, \u201cProject Runway\u201d takes the stage for a keynote conversation with designer and executive producer and mentor Christian Siriano and executive producer and showrunner Michael Rucker, moderated by Ramin Setoodeh, co-editor-in-chief, Variety.<\/p>\n
The \u201cBrand Visionaries Roundtable\u201d will spotlight transformational marketing leaders shaping the future of their industries. Cynthia Littleton will moderate a conversation with Tim Ellis, CMO of the NFL; Peggy Roe, chief customer officer at Marriott; Leanne Fremar, chief brand officer of JPMorganChase; Mark Kirkham, CMO of PepsiCo Beverages, North America; and Laurie Lam, chief brand officer of e.l.f. Beauty. Together, they will explore how brands are breaking through in a crowded media environment and commanding consumer attention.<\/p>\n
The \u201cCreativity and Connected Data\u201d panel will dive into how insights elevate design, storytelling, and audience engagement. Todd Spangler, Variety\u2019s business editor, will moderate a discussion with Jarrod Martin, CEO, Acxiom; Andr\u00e9s Ord\u00f3\u00f1ez, global chief creative officer, FCB; and Diana Haussling, CEO, Hello Products on how brands can deliver imaginative and deeply relevant consumer experiences.<\/p>\n
The \u201cCMO of the Future\u201d fireside explores the leadership traits, business and technology mindset future CMOs need to thrive \u2014 balancing creativity, data, AI and organizational impact, and will feature Denise Persson, CMO, Snowflake; and Courtney Keating, CMO, Acxiom.<\/p>\n
\u201cAt the Future of Brand Summit, we\u2019re moving past the buzz to focus on what truly matters \u2014 how brands are creating meaningful customer experiences and driving real impact,\u201d said Jarrod Martin, CEO, Acxiom.<\/p>\n
Finally, the \u201cMoments that Matter: NBCU Fueling Connection and Communities Through Shared Experiences\u201d panel will explore how technology is powering can\u2019t miss moments across linear TV, streaming platforms, social media and in-person gatherings, bringing fans and brands closer to the content and communities they serve. The panel features Alison Levin, president of advertising and partnerships, NBCUniversal; Maria Taylor, host of \u201cFootball Night in America,\u201d NBC Sports\u2019 lead NBA and WNBA studio host; Willie Geist, host of \u201cSunday TODAY with Willie Geist\u201d and co-host of \u201cMorning Joe\u201d; and Craig Conover, cast member of \u201cSouthern Charm,\u201d entrepreneur and author. The conversation will be moderated by Jenny Maas, senior TV business writer, Variety.<\/p>\n
\u201cWe are happy to partner with Acxiom to bring together a remarkable group of leaders at the Future of Brand Summit to explore how creativity, data and storytelling are driving the next chapter of brand innovation,\u201d said Variety\u2019s chief operating and marketing officer, Dea Lawrence.<\/p>\n
Best of Variety<\/p>\n
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