{"id":18064,"date":"2025-07-23T13:40:11","date_gmt":"2025-07-23T13:40:11","guid":{"rendered":"https:\/\/www.newsbeep.com\/ca\/18064\/"},"modified":"2025-07-23T13:40:11","modified_gmt":"2025-07-23T13:40:11","slug":"wnba-all-star-weekend-2025-how-brands-engaged-fans-during-the-leagues-record-setting-event","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ca\/18064\/","title":{"rendered":"WNBA All-Star Weekend 2025: How Brands Engaged Fans During the League\u2019s Record-Setting Event"},"content":{"rendered":"

\"AT&TAT&T\u2019s activation at WNBA Live included meet-and-greets with superstar athletes A\u2019ja Wilson (pictured) and Sabrina Ionescu throughout the weekend.Photo: Courtesy of AT&TINDIANAPOLIS\u2014On Saturday, Napheesa Collier’s team outscored Caitlin Clark’s, 151-131, in front of a sold-out crowd at the Indiana Fever’s home arena, Gainbridge Fieldhouse, in Indianapolis during this year’s WNBA All-Star Game.<\/p>\n

Clark had announced ahead of All-Star Weekend that she would not be participating due to a groin injury. She received the most votes in league history\u20141,293,526\u2014thanks to record-setting participation from fans. As a team captain, she helped coach her team from the sidelines.<\/p>\n

Despite the top star’s absence on the court, the game attracted more than four million viewers, according to The Athletic,<\/a> illustrating the growing momentum and fanbase that the league is experiencing.<\/p>\n

Before the game, the players took the court for warm-ups in shirts that read, “Pay Us What You Owe Us.” The team owners and players are currently in negotiations over a new collective bargaining agreement. The current one expires at the end of October.\u00a0<\/p>\n

In addition to the action on the court, brands including AT&T, American Express, and Nike brought immersive activations to the fan experience, WNBA Live, at the Indiana Convention Center<\/a> July 18-19.<\/p>\n

Keep scrolling to see more from the activations and events surrounding this year’s AT&T WNBA All-Star 2025…\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"AT&T\u2019s activation at WNBA Live included meet-and-greets with superstar athletes A\u2019ja Wilson (pictured) and Sabrina Ionescu throughout the…\n","protected":false},"author":2,"featured_media":18065,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[629],"tags":[49,48,82,630],"class_list":["post-18064","post","type-post","status-publish","format-standard","has-post-thumbnail","category-wnba","tag-ca","tag-canada","tag-sports","tag-wnba"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/18064","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=18064"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/18064\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/18065"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=18064"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=18064"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=18064"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}