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“Look to Luna” This Basketball Season <\/p>\n
Basketball fans are known for their loyalty\u2014both to their teams and to the brands that stand beside them. Through in-game activations, broadcast integrations, and custom fan experiences, Lunazul will tap into this passion to drive visibility and engagement, aligning its brand with the energy, dedication, and authenticity of the NBA community.<\/p>\n
Key Program Elements <\/p>\n
The Lunazul Basketball program will be amplified through a robust multi-channel campaign, including:<\/p>\n
NBA Team Partnerships \u2013 Multi-year sponsorships with the Detroit Pistons, Charlotte Hornets, Orlando Magic, and San Antonio Spurs. Each partnership features in-arena signage, branded bars with specialty cocktails, ticketing opportunities, local broadcast mentions, and engaging social media content.
\n National Sweepstakes \u2013 “Your Game, Your Way,” giving fans the chance to win a trip to an NBA game in one of Lunazul’s partner markets. Entry will be promoted via social media and point of sale in local accounts with QR codes to access the sweepstakes.
\n The Big Podcast with Shaq \u2013 Exclusive sponsorship for Season 3 (July\u2013December), including live reads, custom segments, and social media integration with NBA legend Shaquille O’Neal. Widely regarded as one of the most dominant players in NBA history and now a beloved broadcaster and cultural icon, Shaq brings unmatched credibility and star power to the partnership.
\n Connected TV & National Media \u2013 A continued presence across major platforms such as HBO Max, Hulu, ESPN, and YouTube TV, extending Lunazul’s message to millions of sports fans nationwide. <\/p>\n
A Legacy of Craft and Integrity <\/p>\n
Lunazul Tequila was born from the vision of Francisco Beckmann Sr., a seventh-generation descendant of Mexico’s oldest tequila-producing dynasty. Today, his son, Jorge Beckmann, continues the tradition as president of Tierra de Agaves, crafting tequila with integrity, quality, and approachability in Tequila, Jalisco.<\/p>\n
From the careful cultivation of 100% Blue Weber agave to double distillation in custom cognac stills and aging in charred American oak bourbon barrels, every bottle of Lunazul reflects a dedication to craft. Each label is applied by hand, underscoring the brand’s commitment to authenticity and excellence. Known for its uncompromising quality and smooth, approachable flavor, Lunazul offers a full range of premium tequilas, including Blanco, Reposado, A\u00f1ejo, and the all-new Primero Collection. With its deep heritage and passion for excellence, Lunazul invites consumers to experience the true spirit of Mexico in every sip.<\/p>\n
ABOUT LUNAZUL: Lunazul Tequila<\/a>\u00a0is a hand-harvested, estate-bottled tequila made from only the \ufb01nest 100% Blue Weber agave. Hailing from Tierra de Agaves distillery, which is located in Tequila, Jalisco \u2014 the heart of Mexico’s agave country \u2014 the brand offers multiple varieties<\/a> of tequila to choose from: Blanco, Reposado, A\u00f1e\u012fo, along with the Primero Collection\u00a0each representing a traditional, authentic preparation method. Born from the unparalleled expertise and \ufb01erce determination of the Beckmann Family, who has more than 250 years of experience in agave spirits and tequila making, Lunazul was founded on the premise of creating an exceptional tequila at a price point that’s accessible for all to enjoy. Lunazul leaders, President Jorge Beckmann and Master Distiller Francisco \u01eauijano<\/a>, are helping to carry the torch for the deeply revered, authentic spirit, and they each proudly offer a wealth of expert experience in the world of agave. Follow along at @lunazultequila on Instagram.<\/p>\n IMAGES: Download here<\/a> <\/p>\n
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