{"id":185275,"date":"2025-10-02T15:22:07","date_gmt":"2025-10-02T15:22:07","guid":{"rendered":"https:\/\/www.newsbeep.com\/ca\/185275\/"},"modified":"2025-10-02T15:22:07","modified_gmt":"2025-10-02T15:22:07","slug":"golf-business-news-azalea-announces-key-appointment-to-fuel-asian-growth","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ca\/185275\/","title":{"rendered":"Golf Business News – Azalea announces key appointment to fuel Asian growth"},"content":{"rendered":"


Azalea<\/a>, the international golf, tourism and lifestyle PR and marketing agency, has continued its strategic expansion into the Asian market by appointing Singapore-based industry expert Eric Lynge as a regional advisor and consultant.<\/p>\n

With more than 30 years\u2019 senior leadership experience in golf and sports media, including roles with federations, governing bodies and commercial organisations, Lynge has a proven track record in advising and building successful relationships throughout the Asia-Pacific region.<\/p>\n

As well as being a director of Sporting Insights Asia, which he started in partnership with Sporting Insights Limited UK three years ago, he has previously held prominent positions in a variety of sporting companies including the Asian Golf Industry Federation and the Asian Tour.<\/p>\n

In his new role, Lynge will work to strengthen Azalea\u2019s Asian network among key golf industry partners, media and facilities, as well as enhancing the company\u2019s presence in key markets such as China, Korea, Japan and other countries in southeast Asia.<\/p>\n

Luke Frary, managing director at Azalea, said: \u201cStrengthening our footprint into Asia is a pivotal step for Azalea as we look to expand and connect our clients to golf\u2019s fastest-growing, most dynamic market. The addition of Eric to the team will give us unrivalled knowledge, insight and connections throughout the region, enabling us to deliver even greater value for resorts, destinations and brands who\u00a0wish\u00a0to engage with the Asian golf audience. We\u2019re thrilled to welcome Eric to the Azalea family and to open a new chapter of international growth.\u201d<\/p>\n

Lynge said: \u201cAsia is now a centre of gravity for golf innovation, travel and industry partnerships, and I\u2019m delighted to work alongside Azalea in this exciting new phase. We share a passion for building meaningful, high-impact relationships and delivering success for clients who want to tell their story in APAC\u2019s diverse and vibrant marketplace. I look forward to harnessing my network and experience to help Azalea and its clients achieve outstanding results in Asia.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"Azalea, the international golf, tourism and lifestyle PR and marketing agency, has continued its strategic expansion into the…\n","protected":false},"author":2,"featured_media":185276,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[443],"tags":[49,48,622,82],"class_list":{"0":"post-185275","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-golf","8":"tag-ca","9":"tag-canada","10":"tag-golf","11":"tag-sports"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/185275","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=185275"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/185275\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/185276"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=185275"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=185275"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=185275"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}