{"id":193539,"date":"2025-10-06T17:51:17","date_gmt":"2025-10-06T17:51:17","guid":{"rendered":"https:\/\/www.newsbeep.com\/ca\/193539\/"},"modified":"2025-10-06T17:51:17","modified_gmt":"2025-10-06T17:51:17","slug":"cycling-israel-premier-tech-to-move-away-from-israeli-identity-in-2026-rebrand","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ca\/193539\/","title":{"rendered":"Cycling: Israel-Premier Tech to move away from Israeli identity in 2026 rebrand"},"content":{"rendered":"<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.newsbeep.com\/ca\/wp-content\/uploads\/2025\/10\/4K1ZB3B_AFP__20250827__72LT2CH__v1__HighRes__CyclingEspVuelta_jpg\" width=\"1050\" height=\"700\" alt=\"Team Israel Premier Tech 's riders compete during the fifth stage of La Vuelta a Espana cycling tour. The team includes New Zealander George Bennett.\"\/><\/p>\n<p class=\"photo-captioned__information\">\nTeam Israel Premier Tech &#8216;s riders compete during the fifth stage of La Vuelta a Espana cycling tour. The team includes New Zealander George Bennett.<br \/>\nPhoto: JOSEP LAGO \/ AFP\n<\/p>\n<p>The Israel-Premier Tech cycling team will undergo a full rebrand for the 2026 season, moving away from their Israeli identity after more than a decade, they say.<\/p>\n<p>The Israeli-licensed team, created in 2014 by Ron Baron and Ran Margaliot and based in Israel, have been subjected to a series of protests over their involvement in races.<\/p>\n<p>In September the team said they were reviewing their branding for next year as sponsors pressed for a name change.<\/p>\n<p>&#8220;With steadfast commitment to our riders, staff, and valued partners, the decision has been made to rename and rebrand the team, moving away from its current Israeli identity,&#8221; the team said in a statement.<\/p>\n<p>&#8220;In sport, progress often requires sacrifice, and this step is essential to securing the future of the team.&#8221;<\/p>\n<p>New Zealanders <a href=\"https:\/\/www.rnz.co.nz\/news\/sport\/571293\/kiwi-cyclist-s-team-targeted-by-protesters\" rel=\"nofollow noopener\" target=\"_blank\">George Bennett<\/a> and Corbin Strong ride for the team.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.newsbeep.com\/ca\/wp-content\/uploads\/2025\/10\/4KKPCS4_075_dicola_girodabr240412_npwop_jpg\" width=\"1050\" height=\"698\" alt=\"George Bennett of New Zealand and Team Israel - Premier Tech\"\/><\/p>\n<p class=\"photo-captioned__information\">\nGeorge Bennett of New Zealand and Team Israel &#8211; Premier Tech<br \/>\nPhoto: AFP\n<\/p>\n<p>Israel-Premier Tech were excluded from Saturday&#8217;s (local time) Giro dell Emilia over public safety concerns after widespread <a href=\"https:\/\/www.rnz.co.nz\/news\/world\/573064\/anti-israel-protests-force-early-end-to-vuelta-cycle-race\" rel=\"nofollow noopener\" target=\"_blank\">disruption at the Vuelta a Espana<\/a> last month when they were targeted by pro-Palestinian protests opposing Israel&#8217;s war in Gaza.<\/p>\n<p>They removed their full name from riders&#8217; jerseys at the Vuelta.<\/p>\n<p>Team owner Sylvan Adams will also step back from day-to-day involvement and no longer serve as spokesperson, focusing on his role as President of the World Jewish Congress, Israel, Monday&#8217;s statement added.<\/p>\n<p>The team said that their internal culture had been key to handling recent difficulties, leading management to conclude that change was necessary.<\/p>\n<p>They will announce more details of the new branding soon.<\/p>\n<p>-Reuters<\/p>\n","protected":false},"excerpt":{"rendered":"Team Israel Premier Tech &#8216;s riders compete during the fifth stage of La Vuelta a Espana cycling tour.&hellip;\n","protected":false},"author":2,"featured_media":193540,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[445],"tags":[328,49,48,327,635,44,329,326,324,325,82],"class_list":["post-193539","post","type-post","status-publish","format-standard","has-post-thumbnail","category-cycling","tag-audio","tag-ca","tag-canada","tag-current-affairs","tag-cycling","tag-news","tag-podcasts","tag-public-radio","tag-radio-new-zealand","tag-rnz","tag-sports"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/193539","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=193539"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/193539\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/193540"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=193539"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=193539"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=193539"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}