![\"\"](\"https:\/\/www.newsbeep.com\/ca\/wp-content\/uploads\/2025\/10\/IMG_1042-1-scaled.jpeg\")
<\/p>\nWith broadcast and digital, today\u2019s production environment is more dynamic and complex<\/p>\n
Two weeks from today, NBC Sports will tip off its return to NBA coverage with Coast 2 Coast Tuesday, which will begin a season-long run of Tuesday-night doubleheaders on NBC Sports and Peacock. During the regular season, nearly 100 games will be delivered to viewers via NBC and Peacock on Tuesday night, exclusively via Peacock on Monday nights, and, beginning Feb. 1, on Sunday nights (with a two-week pause for the Winter Olympics and NBA All-Star Game).<\/p>\n
For both NBC and fans of a certain age, the return of the NBA on NBC brand evokes nostalgia for a brand that ended on June 12, 2002, but is now back and ready to reflect a media environment that is much more dynamic than just over-the-air TV and cable (or satellite) television.<\/p>\n
\u201cBuilding a new property from scratch happens once in a career, and we\u2019re lucky to have these guys with of us,\u201d said NBC Sports President Rick Cordella, speaking in front of the new on-air talent and production team as well as the media at a press event at NBC Sports headquarters in Stamford, CT, yesterday.<\/p>\n
\u201c[NBA on NBC] is an enormous investment by the company,\u201d he added. \u201cWhen the NBA [rights] came around, we thought it made sense for us. It fills a time in the schedule in the spring when we have little content overall. And the NBA offers a diverse audience; [we\u2019ve] had 20% new advertisers that came in [for the NBA].\u201d<\/p>\n
When NBA on NBC launched with NBA Showtime in 1990, NBC Sports Executive Producer\/President, Production, Sam Flood was there, writing scripts for then-commentator Pat Riley. At the press briefing, he described the technology available the last time NBC had the NBA rights versus that at NBC\u2019s disposal today, saying it\u2019s like Apollo 1 versus a spaceship.<\/p>\n
<\/p>\n
NBC Sports\u2019 Sam Flood is excited to see how the revamped NBA on NBC will take the production and coverage to new heights.<\/p>\n
\u201cWe\u2019re excited,\u201d he said. \u201cNBA on NBC was iconic, and those 12 years were the peak of excitement and energy. We\u2019re going to bring back touches, but we\u2019re also going to move the sport forward and move our broadcast forward. It\u2019s just fun to do this sport, and there is a [new] energy in our building.\u201d<\/p>\n
The part of the building that most reflects the advances is Studio One, originally the home of the studio show for Thursday Night Football.<\/p>\n
\u201cIt\u2019s a spectacular space and is state of the art,\u201d Flood said. \u201cNBC Olympics Coordinating Director Mike Sheehan and his team have designed a spectacular space.\u201d<\/p>\n
A big part of moving the coverage forward is, of course, advances in production gear: all the games will be produced in 1080p HDR. But there is also the Peacock app, which will offer a lot of new ways to experience the NBA. According to NBCUniversal Media Group Chief Product Officer Jim Denney, a lot of work has been done to ensure that the app not only is reliable but can scale properly while also incorporating new features.<\/p>\n
\u201cAs we create the customer experience,\u201d he explained, \u201cwe have to come at it from the fan\u2019s point of view and incorporate as many points of view as possible, like the casual or avid fan. We also learned [through the Olympics] to work tightly with the production team to create those experiences, talking about what\u2019s possible from a technology standpoint and incorporating feedback from everybody. [We] make sure we don\u2019t get in the way of the game because, at the end of the day, the fans are coming to see the event. We want to make sure that we\u2019re complementing the event and making it fun while not getting in its way.\u201d<\/p>\n
One new production feature for the 23 games exclusively on Peacock is \u201cOn the Bench.\u201d Analysts Robbie Hummel and Austin Rivers will be located next to each bench instead of in a booth with play-by-play announcer Noah Eagle.<\/p>\n
\u201cThey will be focused on each team and telling the story of the game through the lens of that team,\u201d Denney explained. \u201cThat has never been done before, and we thought it would be a unique way to take viewers inside the game.\u201d<\/p>\n
Later in the season, other digital experiences via Peacock will be available: \u201cCourtside Live,\u201d offering exclusive videos of player arrivals, cameras courtside capturing pregame warmups, and celebrity reactions from celebrity row; \u201cPeacock Performance View,\u201d a viewing mode providing fans with on-screen stats and data; and \u201cPeacock ScoreCard,\u201d a first-of-its-kind, real-time streaming experience described as \u201cbingo meets fantasy sports.\u201d<\/p>\n
\u201c\u2019Peacock Performance View\u2019 gives casual fans a way to understand the game more deeply,\u201d noted Denney, adding that \u201cfans will get more detail as to what\u2019s going on and analysis of the game. Postgame, they\u2019ll be able to see highlights from the game they\u2019re watching or other games from around the league.<\/p>\n
\u201cWe\u2019re thinking about this holistically,\u201d he continued. \u201cHow do we make it at an event? How do we make it a new experience? How do we make every game exciting?\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"With broadcast and digital, today\u2019s production environment is more dynamic and complex Two weeks from today, NBC Sports…\n","protected":false},"author":2,"featured_media":195637,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[434],"tags":[49,48,459,82],"class_list":["post-195636","post","type-post","status-publish","format-standard","has-post-thumbnail","category-nba","tag-ca","tag-canada","tag-nba","tag-sports"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/195636","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=195636"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/195636\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/195637"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=195636"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=195636"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=195636"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}