{"id":196763,"date":"2025-10-08T05:33:08","date_gmt":"2025-10-08T05:33:08","guid":{"rendered":"https:\/\/www.newsbeep.com\/ca\/196763\/"},"modified":"2025-10-08T05:33:08","modified_gmt":"2025-10-08T05:33:08","slug":"rosane-svartman-to-helm-menopause-comedy-garota-for-elo-studios","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ca\/196763\/","title":{"rendered":"Rosane Svartman to Helm Menopause Comedy ‘Garota’ for Elo Studios"},"content":{"rendered":"

\n\tRIO DE JANEIRO, Brazil \u2013\u00a0Rosane Svartman<\/a>, the renowned American writer-director naturalized in Brazil behind hits on TV (\u201cOn the Fence,\u201d \u201cDona de Mim\u201d) and film (\u201cDesenrola\u201d), is partnering once again with Elo Studios<\/a> for \u201cGarota\u201d (\u201cGirl\u201d in literal translation). The new collaboration comes on the heels of \u201c(Des)controle,\u201d which just had its world premiere at the Rio Film Festival<\/a>. It solidifies Elo Studios\u2019s interest in stories penned by Brazilian female directors like Susanna Lira, whose \u201cSalve Rosa,\u201d a co-production with Paramount Pictures, has also premiered at this year\u2019s event. Shooting is scheduled for 2026.<\/p>\n

\n\tElo Studios will produce and distribute \u201cGarota,\u201d which follows the story of a 52-year-old woman who sees her life turned upside down when she loses her job, enters menopause, and begins caring for an older dog abandoned by her mother. Once she begins posting about the dog online, the woman enters a tricky digital world while also having to navigate the even trickier waters of ageing.\u00a0<\/p>\n

\n\tSpeaking with Variety out of the Rio Film Festival, Svartman says she was \u201cimmediately\u201d drawn by the project when Sabrina Wagon, Elo Studios\u2019s CEO, presented it to her. \u201cThis is a woman who is dealing with the challenges and surprises of menopause through an elderly dog no one wanted. I joined the project believing in the importance of bringing to light this woman who feels invisible. I thought: I want to watch this film.\u201d\u00a0<\/p>\n

\n\tWagon points out \u201cGarota\u201d was born out of a prize created by Elo Studios in partnership with Telecine at the Cab\u00edria Screenplay Festival to award the best plot-line by an up-and-coming screenwriter. Adriana Calabr\u00f3 won the inaugural edition with what the exec calls a \u201cpotent\u201d idea. The production company then brought in seasoned screenwriter Fl\u00e1via Guimar\u00e3es to work alongside Calabr\u00f3, eventually booking Svartman to direct following their collaboration on \u201c(Des)controle.\u201d\u00a0<\/p>\n

\n\tAsked about Brazilian cinema\u2019s recent interest in stories about women over 50, including Gabriel Mascaro\u2019s \u201cThe Blue Trail\u201d and Gl\u00f3ria Pires\u2019s \u201cSexa,\u201d Svartman says there is a simple answer to this trend: \u201ccinema is a mirror to society.\u201d\u00a0<\/p>\n

\n\t\u201cThe same sense of invisibility older women face in daily life has been replicated for a long time in the audiovisual sector,\u201d she adds. \u201cBut these women are alive, having fun, having sex, anxiety crises and reinventing themselves at 50. Those stories are fodder for great films.\u201d<\/p>\n

\n\tOn the more analytical side, Wagon points out how there is a \u201cstructural change in consumption and investment.\u201d \u2018The longevity economy now corresponds to a huge slice of the world\u2019s gross domestic product, with projections stating that over 50s have contributed over US$45 trillion to the GDP in 2020 and can pass US$100 trillion by 2050. This audience has great purchasing power and is still underrepresented onscreen. \u2018Garota\u2019 aims to fill this gap with great humor.\u201d\u00a0<\/p>\n

\n\tThe exec also adds that only 1.4% of characters in advertising in Brazil in 2024 were over 60+ and, in 2023, only 30% of protagonists were women. \u201cDiscussions of menopause have also increased in the public realm. The hashtag #menopause has billions of views on TikTok, and numbers point to an expanding market (from US$18 billion in 2024 to US$27 in 2030).\u201d\u00a0<\/p>\n

\n\tSpeaking about what motivates her to continuously support the making of stories like \u201cGarota,\u201d Wagon says it stems from a desire to invest in \u201clasting partnerships.\u201d \u201cThere is a moment where we start choosing not only what stories to tell but who to tell them with. To age within the film industry is to learn how to be selective, prioritize projects that have an impact and real connections with the audience.\u201d<\/p>\n

\n\tAs for Svartman, she says working with Wagon and Elo Studios makes her feel confident that a project will be made \u201cwith the dedication and support to gather all needed creative resources so we can make the best possible film. And that\u2019s not easy to find.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"RIO DE JANEIRO, Brazil \u2013\u00a0Rosane Svartman, the renowned American writer-director naturalized in Brazil behind hits on TV (\u201cOn…\n","protected":false},"author":2,"featured_media":196764,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27],"tags":[49,48,97503,75,97504,337,97505,97506],"class_list":["post-196763","post","type-post","status-publish","format-standard","has-post-thumbnail","category-movies","tag-ca","tag-canada","tag-elo-studios","tag-entertainment","tag-festival-do-rio","tag-movies","tag-rio-film-festival","tag-rosane-svartman"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/196763","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=196763"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/196763\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/196764"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=196763"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=196763"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=196763"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}