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<\/a>Home<\/a>brand makers<\/a>Zoho\u2019s Sridhar Vembu flags AI\u2019s growing energy burden, calls for efficient computing modelsZoho Corp\u2019s Sridhar Vembu warned that India must develop energy-efficient AI systems as current models are highly power-intensive. Citing a 60% rise in U.S. electricity bills due to AI data centres, he said India can\u2019t afford similar energy costs.<\/p>\nBy \u00a0Storyboard18|\u00a0Oct 7, 2025 2:48 PM<\/p>\n
![\"Zoho\u2019s](\"https:\/\/www.newsbeep.com\/ca\/wp-content\/uploads\/2025\/10\/Untitled-design-2025-01-27T173806.250-2025-01-3382bc96d447b61b5eb4349d2a23cbdb-1019x573.jpg\" "\\"Zoho\u2019s")
The Zoho co-founder, who has been in the spotlight recently for his indigenous messaging app Arattai (Image Source: Moneycontrol)<\/p>\n
Zoho Corp\u2019s founder and Chief Scientist Sridhar Vembu has raised concerns about the massive energy demands of artificial intelligence (AI) data centres, warning that India must adopt \u201cvastly more energy-efficient options\u201d to sustain the technology\u2019s growth.<\/p>\n
In a post on X (formerly Twitter), Vembu pointed to a sharp 60% spike in electricity bills since 2023 in Athens, Georgia (US), attributing the rise to the growing number of AI data centres. He said India cannot afford a similar surge, both economically and socially.<\/p>\n
“Electricity bill .. up 60% since 2023” in Athens, Georgia (US) due to new AI data center demand for electricity. <\/p>\n
One of the under-appreciated facts about the current state-of-the art AI is how extraordinarily energy inefficient it is.<\/p>\n
This is a huge issue for India. Even if\u2026 https:\/\/t.co\/GmqOPoarxZ<\/a><\/p>\n \u2014 Sridhar Vembu (@svembu) October 6, 2025<\/a> <\/p>\n \u201cElectricity bill up 60% since 2023 in Athens, Georgia (US) due to new AI data center demand for electricity,\u201d Vembu wrote. \u201cOne of the under-appreciated facts about the current state-of-the-art AI is how extraordinarily energy inefficient it is.\u201d<\/p>\n Vembu emphasised that even if India could afford high-end GPUs (graphic processing units), the real bottleneck lies in power consumption. \u201cWe cannot afford the electricity bill. We cannot afford to hurt households and factories,\u201d he cautioned.<\/p>\n The Zoho co-founder, who has been in the spotlight recently for his indigenous messaging app Arattai, added that India must \u201cfundamentally rethink the computational aspect of AI\u201d to make the technology truly scalable and sustainable.<\/p>\n His remarks come amid global debates on the environmental and infrastructural impact of AI, as companies like Google, OpenAI, and Microsoft ramp up data centre capacity to support next-generation AI models. <\/p>\n First Published on\u00a0Oct 7, 2025 2:48 PM<\/p>\n Explained: Standing Committee\u2019s draft report on India\u2019s fight against Fake News<\/p>\n Parliamentary Panel stressed the importance of stronger self-regulation by news organisations and digital publishers through the establishment of internal fact-checking mechanisms and ombudsmen.<\/p>\n Storyboard18 today has grown into the premier, multi-media destination for the news and the views that matter to the A&M community. In a short span of time, through its pioneering content and properties, Storyboard18 has become an aspiration platform where a mention matters more than the rest, setting the agenda and creating an impact for individuals, brands and businesses. Storyboard18 probes and provokes, igniting heated debates and discourse on the issues and topics that matter. Its breadth of content has grown to include trend-setting coverage of not only the advertising, marketing and media industries, but also startups, policy and tech. Storyboard18’s IPs slate has grown to include marquee, aspirational properties like The Visionaries and Share The Spotlight. With its digital depth and television presence through two shows – Media Dialogues With Storyboard18 and the Storyboard18 weekend show, the brand has solidified its position as the apex platform for the\u00a0A&M\u00a0industry.<\/p>\n Partner with Us:<\/p>\n For sales and collaboration queries, reach out to <\/p>\n contact<\/p>\n Have a query? Got feedback? Want to share tips or ideas? Our team would be happy to hear from you. Get in touch with us here:![\"logoimage\"](\"https:\/\/www.newsbeep.com\/ca\/wp-content\/uploads\/2025\/07\/Logo_339x137.png\"){kind=logo}
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