But then\u2026can modern living truly be stress-free?<\/p>\n
\u201cWe know it cannot be. But if you are able to take at least something off your plate, that in itself is a relief. Small moments of ease can shift how the body functions in general. That’s exactly what we are helping people do \u2013 lighten their load,\u201d Nitin Mohan Srivastava, founder of Pinch<\/a>, tells Startup Pedia in an exclusive interview.<\/p>\n Founded in 2021, Pinch is a Gurugram-based home concierge and lifestyle management startup helping individuals ease their daily stressors and live a more fulfilled, simplified life.<\/p>\n In FY25, it clocked an annual revenue of Rs 4.8 crore.<\/p>\n Read More: Meet India\u2019s 1st Sports Social Media App \u2018Dugout\u2019 Built By A Hyderabad-based IIT-IIM Alumnus; Gets 2 Lakh+ Downloads In Just A Year<\/a><\/p>\n HOW IT ALL BEGAN<\/p>\n Hailing from Lucknow, Nitin completed his schooling from City Montessori School. He then attended Lucknow University to study statistics for his undergraduate degree.<\/p>\n Next, he completed his MBA from the Narsee Monjee Institute of Management Studies in Maharashtra.<\/p>\n Nitin Srivastava\u2019s career began in the telecom industry where he worked with brands and companies like Idea, Aircel, and Vodafone.<\/p>\n \u201cAfter a lot of experience in the telecom world, I wanted to solve problems for startups. I joined Chaayos as the head of marketing in 2015. It was a fairly new startup at the time,\u201d Nitin shares.<\/p>\n By 2018, he climbed to the position of VP Operations and Marketing at Chaayos.<\/p>\n In 2019, Nitin Srivastava joined Stanza Living as the Senior Vice President for Growth Strategy.<\/p>\n \u201cAt the time, Stanza was keen on setting up its real estate transformation vertical. I played a key role in transforming real estate for them,\u201d he says.<\/p>\n While Nitin was transitioning from Chaayos to Stanza, he met Kiran Reddy. Kiran created the popular theatre brand called Satyam Cinemas in Chennai.<\/p>\n \u201cWhen I was exploring my options after Chaayos, I met Kiran, who wanted me to join as a CEO of one of his portfolio companies. I eventually went on to join Stanza Living, but Kiran and I stayed in touch. Later that year, Kiran and his team came back and said that they would be happy to help me co-create and invest in anything I wished to build. I am eternally grateful for that gesture, that eventually became the starting point for Pinch,”\u00a0Nitin shares.<\/p>\n In 2020, when the COVID-19 pandemic and the lockdowns following it happened, Nitin and his wife were working from home in Gurugram.<\/p>\n \u201cWe were just beginning to adjust to the work from home life. Sometimes, we would miss lunch and dinner. Busy schedules were to blame,\u201d he says.<\/p>\n That is when they had an idea to start a meal kit brand \u2013 one that could make elaborate meals simply by putting ready-made ingredients in a cooking pot.<\/p>\n Nitin pitched the idea to Kiran, but was asked a very important question \u2014\u00a0\u201cNitin, this is nice. But do you see yourself running a meal kit company for the next 20 years?\u201d<\/p>\n \u201cI told him I’ll be back with an answer in a day or two. But that time period stretched to several weeks. In between I moved to Lucknow post the first lockdown to be with my parents,\u201d Nitin Srivastava mentions.<\/p>\n One day, Nitin\u2019s father met with an accident while he went out to buy fruits. The moment his mother told him about the accident, he immediately rushed to help his father.<\/p>\n But\u2026something about the accident hit Nitin.<\/p>\n \u201cI realized it was only luck that I was in Lucknow at the time my father had an accident, only because of Covid19, or else I could have been anywhere in the country. I would’ve still gotten the call from my mother, but wouldn’t know what to do, whom to rely on. That moment of realisation is when I think Pinch was born,\u201d Nitin Srivastava tells Startup Pedia.<\/p>\n According to Nitin, micro-stressors \u2013 like the guilt of staying away from parents due to career demands, missing out on life events, or even something as simple as forgetting to send flowers to a loved one at a hospital \u2013 add up and keep the modern city dwellers in a constant state of anxiety and strain.<\/p>\n With Pinch, he decided to ease the everyday stressors of individuals and help them free up more time to do things they truly like and need, like taking a walk in the evening, going on a picnic, or hitting the gym.<\/p>\n In July 2021, Pinch was established as a home concierge and lifestyle management startup.<\/p>\n Read More:\u00a0Kerala Man Who Went To The USA To Become An Investment Banker Now Runs An AI-Trading Firm That Lets You Buy Real Estate In Fractions<\/a><\/p>\n JOURNEY AND CHALLENGES<\/p>\n Even though when Pinch began, there were other concierge startups also operating in the market. But Nitin Srivastava rarely looked at competition or obsessed over it.<\/p>\n \u201cFor the longest time, we didn’t know what others were doing. Later, we realized that other people building in the same space were actually focused on luxury concierge services. But at Pinch, we were more focused on everyday life\u2019s problems,\u201d startup founder Nitin Srivastava shares.<\/p>\n With a capital of USD 3 million (funded by Kiran Reddy), Pinch started with the thesis to anchor daily life and solve for micro-stressors and guilt in the lives of individuals.<\/p>\n Initially, the home concierge and lifestyle management startup decided to build a tech-hybrid model. But, the approach was changed and tweaked to make Pinch a human-first company.<\/p>\n \u201cWe wanted that at all times, any customer speaking to us has a human who is solving their problems for them. That connection is important for a startup like Pinch that, quite literally, involves itself in the personal lives of people. The biggest comfort that our patrons have is that they have one point of contact – a human (not an app), who knows them, has their context, knows their life and physical space\u201d the entrepreneur says.<\/p>\n Next came the task of building a culture that resonated with everything that Pinch aimed to have: trust, integrity, and humility.<\/p>\n \u201cLuckily, we were able to find the right mix of people who now act as lifestyle managers for our customers,\u201d Nitin remarks.<\/p>\n The third journey point was to bring to life the exact magic that Pinch promised. To date, this remains something that Nitin and the team consistently keep working on.<\/p>\n \u201cBeing a human-led company that simplifies lives for our clients, we have always thought about truly relating and understanding the challenges our customers come to us with,\u201d\u00a0startup founder Nitin Srivastava explains.<\/p>\n Read More:\u00a0Bihar Friends Clock Rs 1.5 Cr Monthly By Selling Flavoured & Raw Makhanas In Bulk To 41+ Indian & International Food Brands<\/a><\/p>\n PINCH: ELIMINATING INCONVENIENCE EVERY DAY<\/p>\n![\"Nitin_9\"](\"https:\/\/www.newsbeep.com\/ca\/wp-content\/uploads\/2025\/10\/nitin_9-2025-10-06-16-19-15.jpg\")
Pinch Founder – Nitin Srivastava<\/p>\n![\"Screenshot](\"https:\/\/www.newsbeep.com\/ca\/wp-content\/uploads\/2025\/10\/screenshot-2025-10-06-163329-2025-10-06-16-34-57.png\")
Nitin Srivastava with his family<\/p>\n![\"1742532990902](\"https:\/\/www.newsbeep.com\/ca\/wp-content\/uploads\/2025\/10\/1742532990902-1-2025-10-06-16-51-58.jpeg\")
Pinch office meeting<\/p>\n![\"DSC00047](\"https:\/\/www.newsbeep.com\/ca\/wp-content\/uploads\/2025\/10\/dsc00047-1-2025-10-06-16-51-13.jpg\")
Pinch Team<\/p>\n
![\"1743045345547](\"https:\/\/www.newsbeep.com\/ca\/wp-content\/uploads\/2025\/10\/1743045345547-1-2025-10-06-16-49-47.jpeg\")
Delhi-based startup founder – Nitin SrivastavaGROWTH<\/p>\n![\"IMG_5632](\"https:\/\/www.newsbeep.com\/ca\/wp-content\/uploads\/2025\/10\/img_5632-1-2025-10-06-16-48-46.jpg\")
Pinch Team<\/p>\n