{"id":196842,"date":"2025-10-08T06:16:13","date_gmt":"2025-10-08T06:16:13","guid":{"rendered":"https:\/\/www.newsbeep.com\/ca\/196842\/"},"modified":"2025-10-08T06:16:13","modified_gmt":"2025-10-08T06:16:13","slug":"sweden-becomes-the-first-country-to-be-prescribed-by-doctors-inside-the-swedish-prescription-campaign","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ca\/196842\/","title":{"rendered":"Sweden becomes the first country to be prescribed by doctors: Inside \u201cThe Swedish Prescription\u201d campaign |"},"content":{"rendered":"

\"Sweden Sweden has become the first country in the world to \u2018prescribe\u2019 a visit to the country prescription to travellers. Sweden\u2019s tourist board has introduced a research-backed marketing initiative that calls doctors to \u201cprescribe\u201d a visit to the country as a tool to support mental and physical wellbeing of a patient. This is the first time something like this has happened. Branded \u2018The Swedish Prescription\u2019, the project packages nature, lifestyle and culture into evidence-based activities which includes forest walks, cycling and sauna sessions, among others. The campaign is a communications initiative from Visit Sweden, which is Sweden\u2019s official destination marketing organization.What is the new campaign all aboutVisit Sweden calls the programme a prevention, stress relief and mild mental-health campaign, instead of a clinical treatment. The organisation has identified three intervention themes which are nature, lifestyle and culture. Along with medical experts, they have collected evidence that these experiences can produce several health benefits. The campaign website has a downloadable \u201cprescription\u201d document. Visit Sweden has also made it clear that it does not pay for travel or treatments; the prescription is only intended to inform shared decision-making between patient and clinician. Who\u2019s behind the idea \"Sweden\"Yvonne Forsell of Karolinska Institutet, a senior professor, is the clinical reviewer of the health benefits presented in the pamphlet. It also lists an international group of physicians and researchers who support the idea of using nature to improve wellbeing. Visit Sweden presents the material as \u201cresearch-backed\u201d and designed to be a practical resource for health professionals curious about social or lifestyle prescribing. The idea of clinicians prescribing non-medical interventions (green prescriptions) is not new in healthcare. Sweden has piloted social-prescribing models in primary care that show health benefits from nature exposure. How the \u201cprescription\u201d works in practiceVisit Sweden\u2019s downloadable document includes a one-page medical prescription that patients can print and bring to their GP. A physician who considers a lifestyle or wellbeing intervention appropriate could sign a referral and recommend a stay in Sweden to the patient. The campaign also offers activities like forest bathing and walking for stress and attention. They can also suggest ideas such as bike rides and active outdoor life for energy and circulation and cultural outings and fika for social connection. What this means for patients \"Sweden\"Swedish Prescription is an invitation to discuss lifestyle-focused options for increasing wellbeing. It may help normalise conversations about non-pharmacological supports such as nature exposure and social activities. This is for patients mainly.For clinicians, the campaign can be a quick reference summarising relevant research and real-world activity ideas. However, it is not a clinical guideline from a health authority, nor a substitute for standard care.Sweden\u2019s move to position itself as the world\u2019s first country \u201con prescription\u201d is quite a clever move to attract tourists.(Source: Visit Sweden)<\/p>\n","protected":false},"excerpt":{"rendered":"Sweden has become the first country in the world to \u2018prescribe\u2019 a visit to the country prescription to…\n","protected":false},"author":2,"featured_media":196843,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[34],"tags":[49,48,84,392,28222,97524,7425,97522,97523],"class_list":{"0":"post-196842","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-healthcare","8":"tag-ca","9":"tag-canada","10":"tag-health","11":"tag-healthcare","12":"tag-karolinska-institutet","13":"tag-nature-exposure","14":"tag-sweden","15":"tag-swedish-prescription","16":"tag-visit-sweden"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/196842","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=196842"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/196842\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/196843"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=196842"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=196842"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=196842"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}