{"id":199769,"date":"2025-10-09T09:17:09","date_gmt":"2025-10-09T09:17:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/ca\/199769\/"},"modified":"2025-10-09T09:17:09","modified_gmt":"2025-10-09T09:17:09","slug":"wave-103-1-is-no-more-as-utah-station-switches-to-christmas-music-in-october","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ca\/199769\/","title":{"rendered":"&#8216;Wave 103.1&#8217; is no more as Utah station switches to Christmas music \u2014 in October"},"content":{"rendered":"<p>The change marked the end of northern Utah\u2019s alternative \u201cThe Wave 103.1,\u201d with something \u201cexciting\u201d planned in its place.<\/p>\n<p class=\"caption-credit\">(Apple TV+) Songs like &#8220;All I Want For Christmas Is You&#8221; by Mariah Carey (seen here in her Apple TV+ special) started playing Oct. 7, 2025, on one Utah radio station. <\/p>\n<p class=\"body-raw\">Here\u2019s news that will displease Utahns who wait until after Thanksgiving to put up their Christmas decorations: <\/p>\n<p class=\"body-raw\">A Salt Lake City-area radio station has already started playing Christmas music.<\/p>\n<p class=\"body-raw\">KLO FM 103.1, licensed out of Coalville and broadcasting across the northern half of Utah, launched its seasonal <a href=\"https:\/\/www.1031thewave.com\/\" target=\"_blank\" rel=\"nofollow noopener\">\u201cChristmas 103\u201d<\/a> format on Tuesday. <\/p>\n<p class=\"body-raw\">The station is playing holiday songs \u2014 including standards like Mariah Carey\u2019s \u201cAll I Want for Christmas Is You\u201d \u2014 around the clock, including a commercial-free music block daily from 9 a.m. to noon. <\/p>\n<p class=\"body-raw\">\u201cWe realize it\u2019s a little bit early to do Christmas music,\u201d said Rob Riesen, program director and operations director for Capital Broadcasting, which owns KLO and KBZN \u2014 a \u201cHot AC\u201d station known to listeners as <a href=\"https:\/\/www.kbzn.com\/\" target=\"_blank\" rel=\"noreferrer nofollow noopener\" title=\"https:\/\/www.kbzn.com\/\">\u201cNow 97.9.\u201d<\/a> <\/p>\n<p class=\"body-raw\">But, Riesen added, there are plenty of listeners who will enjoy the seasonal music whenever they can hear it.<\/p>\n<p class=\"body-raw\">As recently as Monday night, KLO had been playing classic alternative music under the name \u201cThe Wave 103.1.\u201d That format had been in place for seven years, Riesen said, but it didn\u2019t make a dent in ratings. \u201cWe gave it a shot,\u201d he said.<\/p>\n<p class=\"body-raw\">Riesen said the company will be switching to a new format after Christmas, but he wouldn\u2019t announce what it is yet. \u201cIt\u2019s going to be exciting,\u201d he said.<\/p>\n<p class=\"body-raw\">The industry website Radio Insight <a href=\"https:\/\/radioinsight.com\/headlines\/310932\/christmas-arrives-in-salt-lake-city\/\" target=\"_blank\" rel=\"nofollow noopener\">reported that KLO<\/a> had let go of its on-air staff in July. The Wave had recorded a lowly 0.9 market share in <a href=\"https:\/\/radioinsight.com\/ratings\/salt-lake-city\/\" target=\"_blank\" rel=\"nofollow noopener\">August\u2019s Nielsen ratings<\/a>. (For comparison, KSFI-FM, known as FM100.3, the most popular station in the Salt Lake City\/Ogden\/Provo market, had a market share of 7.4 in August.)<\/p>\n<p class=\"body-raw\"><a href=\"https:\/\/fm100.com\/\" target=\"_blank\" rel=\"nofollow noopener\">FM100.3<\/a> \u2014 which is owned by <a href=\"https:\/\/bonneville.com\/\" target=\"_blank\" rel=\"nofollow noopener\">Bonneville International<\/a>, which is itself owned by The Church of Jesus Christ of Latter-day Saints \u2014 traditionally switches over to nonstop Christmas music sometime in November.<\/p>\n","protected":false},"excerpt":{"rendered":"The change marked the end of northern Utah\u2019s alternative \u201cThe Wave 103.1,\u201d with something \u201cexciting\u201d planned in its&hellip;\n","protected":false},"author":2,"featured_media":199770,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28],"tags":[49,48,75,341],"class_list":["post-199769","post","type-post","status-publish","format-standard","has-post-thumbnail","category-music","tag-ca","tag-canada","tag-entertainment","tag-music"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/199769","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=199769"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/199769\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/199770"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=199769"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=199769"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=199769"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}