{"id":204240,"date":"2025-10-11T03:13:10","date_gmt":"2025-10-11T03:13:10","guid":{"rendered":"https:\/\/www.newsbeep.com\/ca\/204240\/"},"modified":"2025-10-11T03:13:10","modified_gmt":"2025-10-11T03:13:10","slug":"the-word-is-out-nb-liquor-selling-off-american-alcohol-it-pulled-from-shelves-new-brunswick","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ca\/204240\/","title":{"rendered":"\u2018The word is out\u2019: NB Liquor selling off American alcohol it pulled from shelves – New Brunswick"},"content":{"rendered":"

Some seven months after pulling American alcohol off the shelves at its liquor stores, New Brunswick has been trying to sell it off at discounted prices to recoup a portion of the investment.<\/p>\n

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New Brunswick joined provinces across the country this past spring<\/a> to stop selling U.S. alcohol products in response to the ongoing Canada-U.S.<\/a>\u00a0trade war<\/a>.<\/p>\n

While agents and licensee stores were still able to offer the products, about $3.4 million worth of alcohol still remain.<\/p>\n

With expiry dates looming, NB Liquor is now selling it off cheap at the Salisbury depot store.<\/p>\n

\u201cIt\u2019s just\u2026 about recovering the investment we\u2019ve made and really being able to continue to find deficiencies in our warehouse and get those products moving,\u201d said Lori Stickles, the Crown corporation\u2019s CEO and president.<\/p>\n

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Stickles says staff have been working through pallets in the warehouse to sort and inventory the products. In the interest of time, they\u2019ve decided to start selling the items while that sorting process is ongoing.<\/p>\n

\u201cIt\u2019s kind of an exciting, almost little Easter egg hunt for our customers because there\u2019ll be new products coming as we continue to sort through the products that have been in the warehouse,\u201d she said.<\/p>\n

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While sales \u201cstarted off a bit slow,\u201d she there\u2019s been an uptick in interest. \u201cWe\u2019ve been seeing customers coming from other provinces to buy at Salisbury, so the word is out.\u201d<\/p>\n

American products were pulled off the shelves at Nova Scotia Liquor Corp. retail outlets back in March as well. A spokesperson for NSLC says it continues to store approximately $14 million worth of U.S. products.<\/p>\n

In a statement to Global News, Premier Tim Houston\u2019s office says its \u201cnon-tariff measures will remain in place for the time being.\u201d<\/p>\n

\u201cWe are open to reviewing them should it be helpful to Team Canada when negotiating a longer term trade deal with the U.S.\u201d the statement says.<\/p>\n

\t\t\t\t\t\t\"Click<\/p>\n

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tSaint John residents split over return of U.S. alcohol after tariff removal\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n

Over the summer, Quebec set off a firestorm when it said its liquor board may have to destroy $300,000 worth of American products in storage that were set to expire. The province\u2019s finance minister later said the products would be donated instead.<\/p>\n

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\u201cSome provinces like Nova Scotia are leaving it in storage, others are attempting to get it back through various means like sending it back to the distributor, others are holding on to it or others a merely liquidating,\u201d said Ron Marcolin, divisional vice-president with Canadian Manufacturers & Exporters.<\/p>\n

He says American alcohol producers are feeling the impact of Canada\u2019s cold shoulder. Meanwhile, he\u2019s noticed some Canadian products have been given the opportunity to flourish.<\/p>\n

\u201cI do feel that the research and development of various spirits in Canada is alive and well and this has pushed it into looking at alternatives,\u201d he said.<\/p>\n

\u201cWe have flavours on the shelf now, and the development of new liquors in Canada is a very positive thing.\u201d<\/p>\n

In August, the Distilled Spirits Council of the United States called for the return of American products to stores.<\/a> The mid-year report from the same council found U.S. booze exports to Canada are down a staggering 85 per cent in the second quarter<\/a> compared to the year before, falling below US$10 million.<\/p>\n

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\n\t\t&copy 2025 Global News, a division of Corus Entertainment Inc.\t<\/p>\n","protected":false},"excerpt":{"rendered":"Some seven months after pulling American alcohol off the shelves at its liquor stores, New Brunswick has been…\n","protected":false},"author":2,"featured_media":204241,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[100149,45,49,48,100150,1689],"class_list":["post-204240","post","type-post","status-publish","format-standard","has-post-thumbnail","category-business","tag-alcool-nb-liquor","tag-business","tag-ca","tag-canada","tag-nb-liquor","tag-trade-war"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/204240","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=204240"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/204240\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/204241"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=204240"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=204240"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=204240"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}