{"id":209067,"date":"2025-10-13T05:13:08","date_gmt":"2025-10-13T05:13:08","guid":{"rendered":"https:\/\/www.newsbeep.com\/ca\/209067\/"},"modified":"2025-10-13T05:13:08","modified_gmt":"2025-10-13T05:13:08","slug":"disney-sold-out-ad-sales-for-wnba-finals-on-espn","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ca\/209067\/","title":{"rendered":"Disney sold out ad sales for WNBA Finals on ESPN"},"content":{"rendered":"<p class=\"c-paragraph sections-media \">Disney \u201csold out of ad inventory for the first five games\u201d of the WNBA Finals on ESPN. Disney \u201csold out of ad slots for the first four games of the series weeks ago,\u201d with game five \u201cfollowing about a week or two ago.\u201d With the Aces having swept the Mercury in four games, Disney will \u201cencourage advertisers to reallocate their spend to other women\u2019s sports properties.\u201d Disney said that total postseason revenue is \u201cup 110% year over year, with average unit rates up 104%.\u201d Of the 38 total brands advertising during the finals, \u201c23 are returning vets, and 15 are showing up for the first time.\u201d The rookie advertisers \u201cspending the most include CoStar, Eli Lilly, State Street Investment Management, Wayfair, and Panera.\u201d In addition to running ads, State Street announced a <a href=\"https:\/\/www.sportsbusinessjournal.com\/Articles\/2025\/09\/16\/wnba-adds-state-street-investment-as-sponsor\/\" target=\"_blank\" rel=\"noreferrer nofollow noopener\" title=\"https:\/\/www.sportsbusinessjournal.com\/Articles\/2025\/09\/16\/wnba-adds-state-street-investment-as-sponsor\/\">multiyear deal with the league<\/a> last month, and Eli Lilly is the <a href=\"https:\/\/www.sportsbusinessjournal.com\/Articles\/2024\/05\/01\/indiana-fever-jersey-patch-lilly\/\" target=\"_blank\" rel=\"noreferrer nofollow noopener\" title=\"https:\/\/www.sportsbusinessjournal.com\/Articles\/2024\/05\/01\/indiana-fever-jersey-patch-lilly\/\">jersey-patch sponsor of the Fever<\/a>. Disney VP\/Revenue &amp; Yield Management Jacqueline Dobies said that \u201calmost three-quarters of returning advertisers increased their spend year over year, and another 75% of advertisers bought more than one unit in the finals.\u201d The new brands \u201crepresent five new categories for the WNBA Finals, with some of the largest by spend being real estate brokerage, alcoholic beverages, and sports betting\u201d (<a href=\"https:\/\/www.marketingbrew.com\/stories\/2025\/10\/10\/disney-wnba-finals-ads\" target=\"_blank\" rel=\"nofollow noopener\" title=\"https:\/\/www.marketingbrew.com\/stories\/2025\/10\/10\/disney-wnba-finals-ads\">MARKETING BREW, 10\/10<\/a>).<\/p>\n","protected":false},"excerpt":{"rendered":"Disney \u201csold out of ad inventory for the first five games\u201d of the WNBA Finals on ESPN. Disney&hellip;\n","protected":false},"author":2,"featured_media":209068,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[629],"tags":[461,49,48,82,630],"class_list":{"0":"post-209067","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-wnba","8":"tag-basketball","9":"tag-ca","10":"tag-canada","11":"tag-sports","12":"tag-wnba"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/209067","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=209067"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/209067\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/209068"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=209067"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=209067"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=209067"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}