{"id":20910,"date":"2025-07-24T16:21:12","date_gmt":"2025-07-24T16:21:12","guid":{"rendered":"https:\/\/www.newsbeep.com\/ca\/20910\/"},"modified":"2025-07-24T16:21:12","modified_gmt":"2025-07-24T16:21:12","slug":"rouvy-buys-bkool-in-a-significant-moment-for-cycling-fans-everywhere","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ca\/20910\/","title":{"rendered":"Rouvy buys Bkool in a \u201csignificant moment for cycling fans everywhere\u201d"},"content":{"rendered":"

Indoor cycling app Rouvy has bought competitor Bkool in a \u201csignificant moment for cycling fans everywhere\u201d, according to its co-founder and CEO Petr Samek.<\/p>\n

Bkool has a large presence in France, Denmark, Spain and other Spanish-speaking countries. Rouvy <\/a>says acquiring Bkool represents a strategic prospect as it looks to strengthen its position in these countries.\u00a0\u00a0<\/p>\n

Rouvy adds that Bkool\u2019s solution for turning GPX files into 3D virtual routes is seen as \u201ccomplementary\u201d to its own app, which includes route-creator technology, and its mission to connect indoor and outdoor cycling.\u00a0<\/p>\n

\u201cSignificant growth\u201d\u00a0
\n\"RouvyRouvy CEO Petr Samek (pictured) says this is a \u201csignificant moment for cycling fans everywhere\u201d. Rouvy<\/p>\n

Rouvy says it has \u201cachieved significant growth in recent years\u201d, building a subscriber base of 250,000 riders.\u00a0<\/p>\n

\u201cThis sustained increase has cemented the brand as the clear leader in the reality indoor cycling space, able to better react to movement within the industry, alongside supporting ongoing development of the Rouvy platform as the destination for those seeking more immersive indoor riding experiences,\u201d an official press release says.\u00a0<\/p>\n

The acquisition of Bkool follows Rouvy\u2019s purchase of FulGaz<\/a> in January this year, which meant Rouvy users could access FulGaz routes on its platform. FulGaz was formerly owned by the Ironman group and Rouvy\u2019s acquisition of the platform made it the official digital sports platform of the triathlon series.\u00a0<\/p>\n

\u201cBringing together Rouvy, FulGaz, and now Bkool unites a wealth of expertise and unique features under one roof, clearly positioning Rouvy as the leader in the indoor cycling reality market,\u201d says CEO Samek.<\/p>\n

\u201cFrom simply being fit, to exploring exotic landscapes, even preparing to complete an Ironman, now we can better support all riders. We can invest more in product, marketing, and exciting concepts with partners \u2013 all to bring more value to athletes,\u201d Samek adds.\u00a0<\/p>\n

What does this mean for Bkool users?\u00a0
\n\"GraphicBkool will remain a standalone brand within the Rouvy group. Rouvy<\/p>\n

Rouvy says Bkool will continue as a standalone brand within its group, and the focus will initially be on ensuring the stability and reliability of the platform.<\/p>\n

\u201cFrom there, just as with the FulGaz acquisition, Rouvy will enter a learning phase, listening to the needs of the existing Bkool community before looking to shape a longer-term roadmap,\u201d the indoor cycling app<\/a> says.\u00a0<\/p>\n

Bkool CEO Alfonso Garcia-Lozano says: \u201cWe’re delighted to say that rather than competing with Rouvy, Bkool is joining the Rouvy Group. Uniting Rouvy and Bkool’s strengths and capabilities, and working together collaboratively from here on, will benefit cyclists everywhere.<\/p>\n

\u201c\u200bFor our community, we believe that this new chapter for Bkool will continue to provide entertaining, meaningful and beneficial indoor cycling experiences and we’re excited to explore the possibilities.\u201d\u00a0<\/p>\n

Rouvy has not disclosed the sum it paid to acquire Bkool.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"Indoor cycling app Rouvy has bought competitor Bkool in a \u201csignificant moment for cycling fans everywhere\u201d, according to…\n","protected":false},"author":2,"featured_media":20911,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[445],"tags":[49,48,635,82],"class_list":["post-20910","post","type-post","status-publish","format-standard","has-post-thumbnail","category-cycling","tag-ca","tag-canada","tag-cycling","tag-sports"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/20910","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=20910"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/20910\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/20911"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=20910"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=20910"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=20910"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}