The Duchess of Sussex is showing no signs of slowing down. Speaking at the Fortune Most Powerful Women Summit in California, Meghan Sussex reflected on leadership, entrepreneurship, and the lessons she has learned from building her brand As Ever. Her appearance came as anticipation grows for the With Love, Meghan Christmas special, set to air in November on Netflix.<\/p>\n
In a moment that demonstrates her influence, the Associated Press placed her session alongside world leaders and policymakers in its live feed, positioning her as a figure of global interest. Seated with Fortune\u2019s editor-in-chief Alison Chantell, Meghan spoke candidly about building from the ground up and finding balance between business, family, and purpose.<\/p>\n
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Building a Brand Rooted in Real Life<\/p>\n
When Meghan Sussex began shaping As Ever, she said there was no grand strategy, only a desire to create something meaningful. \u201cFive years ago, we were nesting and healing,\u201d she recalled, describing how time at home inspired her to experiment in the kitchen. What started with homemade jam soon became a fully realized lifestyle brand.<\/p>\n
Embed from Getty Images<\/a><\/p>\n Her first product drops sold out within hours, teaching her lessons about supply chains and scale. \u201cYou learn fast,\u201d she said, noting that growing a company means adjusting to demand while keeping the creative heart intact. She explained that many assumed her next move would be fashion or beauty, but her goal was to design products that reflected how people actually live. \u201cI wanted something that felt personal and grounded,\u201d she added.<\/p>\n The brand\u2019s early success proved there was an appetite for authenticity. \u201cFans even find creative ways to get the products shipped internationally,\u201d she said with a smile, noting that As Ever currently sells only in the United States, though many international fans are eager to get their hands on her products.<\/p>\n Content and Commerce Move Together<\/p>\n Meghan described her growing media work as a natural extension of her business. After renewing her partnership with Netflix, she now operates under a first-look deal that allows flexibility across projects. \u201cIt\u2019s a continuation of a strong relationship,\u201d she said, praising Netflix\u2019s female-led executive team for supporting her creative autonomy.<\/p>\n