(Reuters) -Electronic Arts’ “Battlefield 6” has hit all-time highs for franchise sales during the first three days of its launch, selling over seven million copies, the video game publisher said on Thursday.<\/p>\n
EA was betting on the latest “Battlefield” title to restore the franchise’s reputation and loosen the dominance of “Call of Duty,” published by Microsoft-owned Activision Blizzard, in the first-person shooter genre.<\/p>\n
“Battlefield 6” was launched on October 10, weeks after EA agreed to a $55 billion sale to a Saudi-backed investor group in a deal fueled by its prized gaming portfolio.<\/p>\n
The game had over 172 million matches played online and accumulated over 15 million hours watched on streaming services over the three-day weekend, EA said in a statement. It recorded the highest number of concurrent players ever for “Battlefield.”<\/p>\n
“Battlefield 6’s” Season 1 will be released on October 28. Seasonal content will be rolled out regularly, with the next two phases of the season arriving later this year.<\/p>\n
EA’s other shooter games such as “Apex Legends,” “Titanfall” and “Star Wars Battlefront” have lost steam, forcing it to rely on one of its best-known franchises to attract consumers who are sticking with proven titles amid tariff-led economic worries.<\/p>\n
(Reporting by Juby Babu in Mexico City; Editing by Shreya Biswas)<\/p>\n","protected":false},"excerpt":{"rendered":"(Reuters) -Electronic Arts’ “Battlefield 6” has hit all-time highs for franchise sales during the first three days of…\n","protected":false},"author":2,"featured_media":219777,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[105881,9620,9618,49,48,9617,105882,61],"class_list":["post-219776","post","type-post","status-publish","format-standard","has-post-thumbnail","category-technology","tag-activision-blizzard","tag-battlefield","tag-battlefield-6","tag-ca","tag-canada","tag-electronic-arts","tag-franchise-sales","tag-technology"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/219776","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=219776"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/219776\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/219777"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=219776"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=219776"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=219776"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}