{"id":220813,"date":"2025-10-17T22:41:05","date_gmt":"2025-10-17T22:41:05","guid":{"rendered":"https:\/\/www.newsbeep.com\/ca\/220813\/"},"modified":"2025-10-17T22:41:05","modified_gmt":"2025-10-17T22:41:05","slug":"wwe-new-hire-leading-move-to-ai-based-storytelling","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ca\/220813\/","title":{"rendered":"WWE new hire leading move to AI-based storytelling"},"content":{"rendered":"

In a sign of the technological times, WWE recently made a new hire that will lead the company\u2019s transition into using artificial intelligence for both storytelling\/creative and video & graphics.<\/p>\n

In this week\u2019s Wrestling Observer Newsletter<\/a>, Dave Meltzer reported that Cyrus Kowsari was brought on in September as WWE\u2019s senior director of creative strategy after several years at Asian-based MMA company ONE and media outlet Buzzfeed before that.<\/p>\n

Meltzer reported that WWE chief creative officer Paul \u201cTriple H\u201d Levesque introduced Kowsari to the creative staff as someone that would \u201clead WWE\u2019s transition into AI-based storytelling and integrate AI into creative services like video and graphics\u201d which Levesque said was an inevitable shift when it comes to creative in wrestling.<\/p>\n

Kowsari also said he will be a White House liaison with Levesque taking on more duties in politics like his involvement on the revived President\u2019s Council\u00a0on Sports, Fitness and Nutrition.<\/p>\n

WWE has already experimented with AI<\/p>\n

Meltzer also reported that WWE has already experimented with AI via Writer Inc, an AI-based platform, but with less than desirable early results.<\/p>\n

\u201c(The platform) pitched a storyline where Bobby Lashley, who I guess AI thought was still with the company, could come back as a wrestler who was obsessed with Japanese culture and history. But the feeling is once bugs are worked out that AI will begin to have major impact on storyline direction,\u201d he wrote, adding another unnamed promotion also tried out AI for the creative side but found whatever they were using couldn\u2019t understand wrestling storylines.<\/p>\n


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