{"id":227562,"date":"2025-10-20T19:19:08","date_gmt":"2025-10-20T19:19:08","guid":{"rendered":"https:\/\/www.newsbeep.com\/ca\/227562\/"},"modified":"2025-10-20T19:19:08","modified_gmt":"2025-10-20T19:19:08","slug":"lebron-james-business-partner-maverick-carter-to-launch-wnba-rival","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ca\/227562\/","title":{"rendered":"LeBron James’ Business Partner Maverick Carter To Launch WNBA Rival"},"content":{"rendered":"

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Source: Kevork S. Djansezian \/ Getty<\/p>\n

LeBron James<\/a> has been racking up accolades on the court, just as easily as his business portfolio has grown thanks to business partner and childhood friend Maverick Carter<\/a>.<\/p>\n

But now, Carter is taking a step back from a $5 billion venture that was set to compete as a rival league to NBA Europe.<\/p>\n

When news spread earlier this year that James would tangentially be part of heading up a new league, it generated added interest, but LeBron whisperer Brian Windhorst says his cohorts<\/a> are no longer involved in the Saudi-backed venture.<\/p>\n

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\u201cLast week, Carter confirmed to ESPN he had left the venture, which calls itself Project B and its representatives said in media interviews it is now focusing on starting a women\u2019s basketball league to rival the WNBA,\u201d Windy reports.<\/p>\n

Rich Paul clarifies to ESPN that James was never directly participating in the new league, while NBA commissioner Adam Silver would only say that while he\u2019s not paying attention to the personnel happenings, he thinks \u201cCompetition is good. It keeps everyone on their toes.\u201d<\/p>\n

As Windhorst writes, other esteemed members of the NBA community have no problem controversially cozying up to the Saudis, including James Dolan, Derrick Rose, and Patrick Ewing as the NBA finalizes a deal that brings preseason games to Abu Dhabi every year.<\/p>\n

He adds that a number of NBA stalwarts, including \u201cplayer agents, current and former league executives and support staffers\u201d who were recruited and required to sign NDAs.<\/p>\n

Now that Paul has switched his focus to a women\u2019s league he\u2019ll certainly be in less crowded competitive waters.<\/p>\n

The WNBA<\/a> is going through an identity crisis as the league is finally getting the attention it deserved with top tier talents and a lucrative media rights deal, but commissioner Cathy Engelbert<\/a> may be on her way out after not seeing eye to eye with the league\u2019s brightest.<\/p>\n

It was evident that women\u2019s basketball fans (and players) are looking for some alternative especially with how successful Unrivaled<\/a> has been and how many WNBA players took part.<\/p>\n

Social media isn\u2019t too excited, though. See the reactions below.<\/p>\n","protected":false},"excerpt":{"rendered":"Source: Kevork S. Djansezian \/ Getty LeBron James has been racking up accolades on the court, just as…\n","protected":false},"author":2,"featured_media":227563,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[629],"tags":[49,48,459,13341,82,630],"class_list":{"0":"post-227562","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-wnba","8":"tag-ca","9":"tag-canada","10":"tag-nba","11":"tag-saudi-arabia","12":"tag-sports","13":"tag-wnba"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/227562","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=227562"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/227562\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/227563"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=227562"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=227562"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=227562"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}