{"id":229535,"date":"2025-10-21T14:33:11","date_gmt":"2025-10-21T14:33:11","guid":{"rendered":"https:\/\/www.newsbeep.com\/ca\/229535\/"},"modified":"2025-10-21T14:33:11","modified_gmt":"2025-10-21T14:33:11","slug":"nba-wnba-boosted-by-xfinity-backing","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ca\/229535\/","title":{"rendered":"NBA, WNBA boosted by Xfinity backing"},"content":{"rendered":"<p>            <img decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/ca\/wp-content\/uploads\/2025\/10\/GettyImages-2242022962.jpg\" alt=\"(Andy Lyons\/Getty Images)\" class=\"sb-article-hero__image\" loading=\"eager\"\/><br \/>\n            (Andy Lyons\/Getty Images)<\/p>\n<p>    Comcast has stepped up its backing of the NBA ahead of NBC\u2019s return as a domestic rights-holder, with its telco arm, Xfinity, agreeing a deal with the league and the WNBA.<\/p>\n<p>        Subscribe to unlock this article<br \/>\n        Explore our subscription options to continue reading our industry-leading content!<\/p>\n<p>        Already have an account? <a href=\"https:\/\/www.sportbusiness.com\/login\/?redirect_to=https%3A%2F%2Fwww.sportbusiness.com%2Fnews%2Fnba-wnba-boosted-by-xfinity-backing%2F\" rel=\"nofollow noopener\" target=\"_blank\">Sign in here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"(Andy Lyons\/Getty Images) Comcast has stepped up its backing of the NBA ahead of NBC\u2019s return as a&hellip;\n","protected":false},"author":2,"featured_media":229536,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[629],"tags":[49,48,82,630],"class_list":{"0":"post-229535","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-wnba","8":"tag-ca","9":"tag-canada","10":"tag-sports","11":"tag-wnba"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/229535","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=229535"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/229535\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/229536"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=229535"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=229535"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=229535"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}