La Gazzetta dello Sport<\/a> that innovation has been central to F1\u2019s recent growth.<\/p>\n\u201cWe\u2019ve tried to innovate in every aspect of our involvement,\u201d he said. \u201cFrom a sporting perspective, this happened with the introduction of the Sprint. The format was changed to focus more attention and take a different approach to the track.\u201d<\/p>\n
He said that the same philosophy guides F1\u2019s communication strategy.<\/p>\n
\u201cThe previous discussion applies to forms of communication, different products, and increasingly connected to young people,\u201d said the Italian. \u201cFrom this perspective, we\u2019ve been good at interpreting the trends that have allowed this sports platform to become even bigger than before.\u201d<\/p>\n
When asked about the tension between F1\u2019s heritage and its new audience, Domenicali replied: \u201cWe\u2019ve noticed a growth in the fan base. It\u2019s clearly the core of those who have followed us and were always present. This is the ability to provide the right information in a different way.<\/p>\n
\u201cIt means we always manage to appeal to those passionate about technological data. After all, it\u2019s a challenge that takes place on the track, and that\u2019s the most important aspect for us.\u201d<\/p>\n
Looking ahead, he said F1 must keep evolving without losing relevance.<\/p>\n
\u201cThe challenge is to remain relevant across all dimensions,\u201d Domenicali said. \u201cThis will see us play a leading role in the coming years \u2013 for example, in terms of technology, with sustainable fuel and new regulations.<\/p>\n
\u201cAnother aspect will concern entertainment,\u201d he continued. \u201cIt will need to be increasingly comprehensive to offer unique experiences to all the fans who follow us on the track and through today\u2019s various forms of communication.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"(GMM) Formula 1 CEO Stefano Domenicali (pictured) has defended the sport\u2019s modern presentation, saying innovation and communication are…\n","protected":false},"author":2,"featured_media":231768,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[441],"tags":[49,48,578,576,577,82],"class_list":["post-231767","post","type-post","status-publish","format-standard","has-post-thumbnail","category-formula-1","tag-ca","tag-canada","tag-f1","tag-formula-1","tag-formula1","tag-sports"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/231767","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=231767"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/231767\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/231768"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=231767"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=231767"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=231767"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}