{"id":23754,"date":"2025-07-25T19:25:09","date_gmt":"2025-07-25T19:25:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/ca\/23754\/"},"modified":"2025-07-25T19:25:09","modified_gmt":"2025-07-25T19:25:09","slug":"fever-and-youth-driving-wnba-sponsorship-business-in-2025","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ca\/23754\/","title":{"rendered":"Fever and youth driving WNBA sponsorship business in 2025"},"content":{"rendered":"<p class=\"c-paragraph sections-marketing-and-sponsorship \">The Fever and Wings G Paige Bueckers are leading the WNBA in team and player-level sponsorship activity this season, according to the SponsorUnited\u2019s just-completed, first-ever WNBA Partnerships Report.<\/p>\n<p class=\"c-paragraph sections-marketing-and-sponsorship \">The Fever lead the league with 92 separate sponsorship deals,<a href=\"https:\/\/www.sportsbusinessjournal.com\/Articles\/2025\/07\/21\/gainbridge-and-other-local-brands-fuel-indys-red-hot-sports-scene\/\" target=\"_blank\" rel=\"nofollow noopener\" title=\"https:\/\/www.sportsbusinessjournal.com\/Articles\/2025\/07\/21\/gainbridge-and-other-local-brands-fuel-indys-red-hot-sports-scene\/\"> including a jersey patch deal with Indianapolis-based Eli Lilly and Co. and has partnered with Gainbridge<\/a>, who also signed G Caitlin Clark to a multipronged brand ambassadorship while she was still in college.<\/p>\n<\/p>\n<p class=\"c-paragraph sections-marketing-and-sponsorship \">Overall, the financial and healthcare categories brought in the most team-level sponsor revenue, according to the data.<\/p>\n<p class=\"c-paragraph sections-marketing-and-sponsorship \">Ally, Gainbridge and Robinhood (whose Washington Mystics\u2019 jersey patch deal began last season), combined to account for over 40% of all financial category spend.<\/p>\n<p class=\"c-paragraph sections-marketing-and-sponsorship \">The healthcare category\u2019s strength \u201clies in its depth, with over 40 health systems now invested across the league,\u201d according to the report.<\/p>\n<p class=\"c-paragraph sections-marketing-and-sponsorship \"><a href=\"https:\/\/www.sportsbusinessjournal.com\/Articles\/2025\/05\/16\/wnba-season-tips-off-with-a-record-sponsor-roster\/\" target=\"_blank\" rel=\"nofollow noopener\" title=\"https:\/\/www.sportsbusinessjournal.com\/Articles\/2025\/05\/16\/wnba-season-tips-off-with-a-record-sponsor-roster\/\">This mirrors the growth of those categories at the league-level<\/a>. <\/p>\n<p class=\"c-paragraph sections-marketing-and-sponsorship \">SponsorUnited\u2019s platform consists of data from more than 422,000 brand and rights holder profiles, 2.5 million deals, and 21.1 million data points across sports, entertainment, media, and talent.<\/p>\n<p class=\"c-paragraph sections-marketing-and-sponsorship \">Brand activity among players continues to be strong, as Bueckers has generated a league-leading 4.9 million branded engagements on social media, <\/p>\n<\/p>\n<p class=\"c-paragraph sections-marketing-and-sponsorship \">In the <a href=\"https:\/\/www.sportsbusinessjournal.com\/Articles\/2024\/09\/23\/wnba-attendance\/\" target=\"_blank\" rel=\"nofollow noopener\" title=\"https:\/\/www.sportsbusinessjournal.com\/Articles\/2024\/09\/23\/wnba-attendance\/\">record-setting 2024 season<\/a>, WNBA team sponsorship revenue reached $76 million, with teams averaging 44 deals, a 52% increase since 2022. The average deal size in 2024 was $143,000, which came via 531 total deals with 450 brands.<\/p>\n","protected":false},"excerpt":{"rendered":"The Fever and Wings G Paige Bueckers are leading the WNBA in team and player-level sponsorship activity this&hellip;\n","protected":false},"author":2,"featured_media":23755,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[629],"tags":[461,49,48,1639,82,630,4143],"class_list":["post-23754","post","type-post","status-publish","format-standard","has-post-thumbnail","category-wnba","tag-basketball","tag-ca","tag-canada","tag-deals","tag-sports","tag-wnba","tag-womens-sports"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/23754","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=23754"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/23754\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/23755"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=23754"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=23754"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=23754"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}