\u201cWe\u2019ve really been watching because many times trends fade with time, but what we\u2019re seeing is that the buy Canadian sentiment is sticking. It\u2019s clearly enduring,\u201d Margaret Brigley, CEO and Partner at Narrative Research, told The Todd Veinotte Show. <\/a><\/p>\n In the poll, conducted between Oct. 7 and 9, gathering responses from 1,230 Canadians, the numbers indicate the majority of people are willing to buy items from Canada rather than the U.S.<\/p>\n The survey asked whether people would choose groceries that cost $120 with all the food coming from Canada or groceries that cost $100, knowing some items came from the States.<\/p>\n \u201cResoundingly Canadians say they would pick the more expensive of basket<\/a>,\u201d Brigley said.<\/p>\n About 76 per cent of respondents said they would pay the extra money to ensure the products are Canadian. To push the theory further, Narrative Research posed the question with even higher prices: $140 for Canada-only groceries and $100 for some being from the U.S.<\/p>\n And again, 70 per cent of respondents said they would pay more for the groceries.<\/p>\n \u201cWhat\u2019s so remarkable here is that across the country, results were incredibly consistent,\u201d Brigley said. \u201cIt didn\u2019t matter which region you were in, and it was consistent regardless of household income, so even those who were less likely to be able to afford it still had that same resilience or commitment.\u201d<\/p>\n The latest in the trade war<\/p>\n![\"\"](\"https:\/\/www.newsbeep.com\/ca\/wp-content\/uploads\/2025\/10\/image-3-768x431-1.png\")
Results from Narrative Research show Canadians are not backing down. <\/p>\n