{"id":243301,"date":"2025-10-27T11:09:12","date_gmt":"2025-10-27T11:09:12","guid":{"rendered":"https:\/\/www.newsbeep.com\/ca\/243301\/"},"modified":"2025-10-27T11:09:12","modified_gmt":"2025-10-27T11:09:12","slug":"part-seven-of-campaign-and-pinterests-festive-playbook","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ca\/243301\/","title":{"rendered":"part seven of Campaign and Pinterest\u2019s festive playbook"},"content":{"rendered":"<p dir=\"ltr\">For most people, the festive period winds down once the presents are unwrapped. But for marketers, Boxing Day marks the start of a new window of opportunity. In episode seven of Unwrap success: Your festive playbook, Spark Foundry\u2019s Kate Osborne talks about how brands can make the most of this so-called \u2018Q5\u2019 period.<\/p>\n<p dir=\"ltr\">\u201cA lot of consumers are spending less; staying indoors a little bit more, but that does still leave an awful lot of opportunity for certain brands,\u201d Osborne says. \u201cWe are seeing people searching for things like health and wellness, people kind of setting goals for the new year. Pinterest is perfectly poised to help brands tap into those moments.\u201d<\/p>\n<p dir=\"ltr\">Discover how brands can show up in \u2018Q5\u2019 in the full episode:<\/p>\n<p dir=\"ltr\">\n<p>It\u2019s time to ring in results, so start now. See <a href=\"https:\/\/business.pinterest.com\/en-gb\/holiday-marketing-guide-2025\/?utm_source=Paid_CampaignUK&amp;utm_campaign=Holiday2025_UK_Q42025_video_series&amp;utm_medium=PaidMedia\" rel=\"nofollow noopener\" target=\"_blank\">Pinterest&#8217;s guide<\/a> to plan your approach.<\/p>\n","protected":false},"excerpt":{"rendered":"For most people, the festive period winds down once the presents are unwrapped. But for marketers, Boxing Day&hellip;\n","protected":false},"author":2,"featured_media":243302,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[447],"tags":[703,49,48,82],"class_list":["post-243301","post","type-post","status-publish","format-standard","has-post-thumbnail","category-boxing","tag-boxing","tag-ca","tag-canada","tag-sports"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/243301","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=243301"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/243301\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/243302"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=243301"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=243301"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=243301"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}