{"id":252814,"date":"2025-10-31T18:04:09","date_gmt":"2025-10-31T18:04:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/ca\/252814\/"},"modified":"2025-10-31T18:04:09","modified_gmt":"2025-10-31T18:04:09","slug":"nascar-lands-a-new-multi-year-premier-partner-beginning-in-2026","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ca\/252814\/","title":{"rendered":"NASCAR Lands a New Multi-Year Premier Partner Beginning In 2026"},"content":{"rendered":"

Heading into the 2026 NASCAR Cup Series season, NASCAR has announced the addition of a new Premier partner. Freeway Insurance will join Busch Light, Coca-Cola, and Xfinity in the prestigious four-brand premier sponsorship partner lineup.<\/p>\n

The announcement was made on Friday morning inside the media center at Phoenix Raceway in a press confernece featuring Daniel Suarez, and represntatives from Freeway Insurance. GEICO previously held the slot that Freeway Insurance will take over beginning next season.<\/p>\n

GEICO departed as Premier Partner at the end of the 2024 NASCAR Cup Series season<\/a>.<\/p>\n

\u201cWe\u2019re thrilled to welcome Freeway Insurance to the NASCAR family as a Premier Partner and a race entitlement partner at Phoenix Raceway,\u201d saidSteve O\u2019Donnell, President of NASCAR. \u201cThis partnership highlights the strong alignment between our two brands \u2014 dedication to serving everyday Americans is at the heart of everything we do. Freeway\u2019s commitment further reinforces the strength and growth of NASCAR\u2019s commercial ecosystem as we continue to attract top-tier partners who see the value and excitement of this sport.\u201d<\/p>\n

Freeway Insurance, which has been a partner of Daniel Suarez since the 2021 season and was recently announced as the driver’s anchor partner as he heads to Spire Motorsports<\/a> as the driver of the No. 7 Chevrolet next year, will take over as the Official Insurance Partner of NASCAR.<\/p>\n

Additionally, Freeway Insurance will take over the naming rights of the fall event at Phoenix Raceway next season, and the brand will also become the official sponsorship partner of the ‘Choose Rule’ ahead of each restart.<\/p>\n

\u201cAt Freeway Insurance, we\u2019re proud to partner with NASCAR \u2014 a sport that embodies the same energy, trust, and drive that define our brand,\u201d said Cesar Soriano, CEO of Freeway Insurance and U.S. Army Veteran.\u201cAs someone who has served our country, I take great pride in leading a brand that serves hardworking Americans every day. Trust is the foundation of what we do \u2014 whether it\u2019s helping families protect what matters most or supporting a sport that fans trust and love. NASCAR\u2019s fans and our customers share the same values \u2014 determination, family, and a love of the open road \u2014 and the Freeway Insurance 500 will be a celebration of everything that makes this country great.\u201d<\/p>\n

Freeway Insurance will look to further strengthen its brand identity in the United States with its status as the Official Insurance Partner of NASCAR, the sponsor of the Freeway Insurance 500 at Phoenix Raceway, and all of the other perks that come along with being an official NASCAR Premier Partner.<\/p>\n

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