{"id":254273,"date":"2025-11-01T09:41:07","date_gmt":"2025-11-01T09:41:07","guid":{"rendered":"https:\/\/www.newsbeep.com\/ca\/254273\/"},"modified":"2025-11-01T09:41:07","modified_gmt":"2025-11-01T09:41:07","slug":"have-no-fear-google-has-plans-to-enshittify-ai-search-with-ads-too","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ca\/254273\/","title":{"rendered":"Have No Fear, Google Has Plans to Enshittify AI Search With Ads, Too"},"content":{"rendered":"

Google\u2019s AI Overview has somehow successfully managed to get people to be less engaged with search results, clicking through less often<\/a>, and less likely to fact-check<\/a> the information presented to them. So you know what that means: it\u2019s time to monetize! According to a report from Search Engine Land<\/a>, Google is planning to introduce advertisements inside its AI experiences.<\/p>\n

Per the report, Google Vice President of Search, Robbie Stein, said that he doesn\u2019t see advertisements going away any time soon, and in fact expects that they will evolve to integrate into AI tools. Stein said the company has already \u201cstarted some experiments on ads within AI Mode and within Google AI experiences,\u201d and expects that \u201cnew and novel ad formats\u201d will be introduced in the future so advertisers can continue to target users and give Google money for the right to do so.<\/p>\n

What are those \u201cnew and novel\u201d formats, exactly? Stein floated one example of a person searching for information during a home remodel, in which a person could provide information to the AI-powered search, and it \u201ccould give even more fine-tuned recommendations or potential other services that you could consider, or deals that could be more useful to you.\u201d So like\u2026personalized and sponsored advertisements, but spit out by AI, apparently? It\u2019s not entirely clear what is novel about that, other than the fact that the person searching will likely be less discerning about what sort of paid placements they are being exposed to. Of course, there\u2019s always the possibility that your favored chatbot will collect even more detailed data about you, but that\u2019s not really an innovation on the ad side of things.<\/p>\n

For now, the company insists that it\u2019s focused on building \u201cconsumer products first and foremost,\u201d but is obviously thinking about how to turn a profit on this thing that it has invested billions of dollars<\/a> into developing. Stein also claimed that, for the time being, AI recommendations include \u201corganic\u201d results first and aren\u2019t driven by ad inputs. Keep tabs on that to see how long that lasts.<\/p>\n

Gizmodo reached out to Google for comment but did not receive a response at the time of publication.<\/p>\n

Google is far from the only company looking to figure out how to work advertisements into AI. Earlier this year, Netflix floated the idea that it might use generative AI to create advertisements<\/a> that would play between shows for users on an ad-supported tier. Thus far, though, most of these efforts seem decidedly run-of-the-mill in terms of innovation. Maybe there just aren\u2019t that many new ways to put products in front of people\u2019s faces. The reality is that what Google is selling here isn\u2019t necessarily a better experience for consumers\u2014it\u2019s just trying to reassure advertisers that, for all of its talk that everything is about to change, some things will decidedly stay the same.<\/p>\n","protected":false},"excerpt":{"rendered":"Google\u2019s AI Overview has somehow successfully managed to get people to be less engaged with search results, clicking…\n","protected":false},"author":2,"featured_media":254274,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[118369,62,20064,2139,276,277,49,48,118370,192,21021,61],"class_list":["post-254273","post","type-post","status-publish","format-standard","has-post-thumbnail","category-artificial-intelligence","tag-advertisements","tag-ai","tag-ai-search","tag-artificial-intellience","tag-artificial-intelligence","tag-artificialintelligence","tag-ca","tag-canada","tag-enshitification","tag-google","tag-google-ai","tag-technology"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/254273","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=254273"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/254273\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/254274"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=254273"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=254273"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=254273"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}