![\"Frank](\"https:\/\/www.newsbeep.com\/ca\/wp-content\/uploads\/2025\/11\/frank-williams-and-patrick-head.jpg\")
Frank Williams (R) and his partner Patrick Head (L) in 1977. Image supplied by Willaims F1 team from their archives<\/p>\nAtlassian Williams Racing will race next year under a new identity that connects the team\u2019s glorious legacy to its bold and ambitious future.<\/p>\n
From January the will become Atlassian Williams F1 Team \u2013 a name reflecting our sole purpose to race and win in the top echelon of motorsport.<\/p>\n
And our existing \u2018W\u2019 logo will be replaced by a 21st century reimagining of Frank Williams\u2019 famous \u2018Forward W\u2019, first introduced in our founding year of 1977 and featured on every one of our nine Constructors\u2019 World Championship-winning cars.<\/p>\n
Frank Williams (R) and his partner Patrick Head (L) in 1977. Image supplied by Willaims F1 team from their archives<\/p>\n
It is the latest evolution for an iconic Formula 1 team that is one of the top three most-successful in the sport\u2019s history \u2013 and has set a clear ambition to be a powerhouse again in this modern era of F1.<\/p>\n
Throughout almost 50 years in F1 Williams has forged a legacy built on independence, innovation and determination to win, attracting tens of millions of dedicated fans around the world.<\/p>\n
Now under the ownership of Dorilton Capital, with James Vowles as Team Principal and world-class drivers in Carlos Sainz and Alex Albon, the team is driven to usher in a new era of success with the same passion and values at its heart as F1 continues to expand in global popularity.<\/p>\n
This transformation is already gathering pace, with the team sitting fifth in the 2025 Constructors\u2019 Championship with 111 points \u2013 more than the past seven seasons combined. The team recently secured its first Grand Prix podium since 2021 in Baku, and first-ever Sprint podium in Austin.<\/p>\n
James Vowles, Team Principal, Atlassian Williams Racing: \u201cI am proud that from next year we will be known as Atlassian Williams F1 Team and carry a logo on our car inspired by our founder Sir Frank Williams and deeply connected with our decades of success.<\/p>\n
\u201cAs a team we are inspired by our past but excited about our future, and committed to writing a new Championship-winning chapter in Williams\u2019 history.<\/p>\n
\u201cThis evolved team identity reflects who we are, where we are going, and reintroduces our title-winning legacy to a growing F1 audience that was not following the sport when we were last dominant.\u201d<\/p>\n
Marcus Prosser, Marketing Director, Atlassian Williams Racing: \u201cWith this new name and logo our rich history is being reimagined for the future.<\/p>\n
\u201cIt is inspired by our past, confident about our future, and clear about our identity \u2013 a Championship-winning Formula 1 team with a burning drive to win again.<\/p>\n
\u201cWe hope our existing and loyal fans will love it. But we also hope it will connect a new generation to our incredible legacy, building the community of Williams fans that will carry us to our next victory.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"Atlassian Williams Racing will race next year under a new identity that connects the team\u2019s glorious legacy to…\n","protected":false},"author":2,"featured_media":259266,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[441],"tags":[49,48,578,576,577,82],"class_list":["post-259265","post","type-post","status-publish","format-standard","has-post-thumbnail","category-formula-1","tag-ca","tag-canada","tag-f1","tag-formula-1","tag-formula1","tag-sports"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/259265","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=259265"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/259265\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/259266"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=259265"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=259265"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=259265"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}