Apple has unveiled its vibrant new logo for Apple TV, which will be featured at the beginning of its shows and films.<\/p>\n
\u201cThis is just the beginning,\u201d reads the caption of the video.<\/p>\n
More from Deadline<\/p>\n
In October, Apple confirmed that it was rebranding its streaming service Apple TV+ to simply Apple TV, dropping the plus sign.<\/p>\n
As part of the rebrand, Apple promised \u201ca vibrant new identity\u201d for their service, and they delivered on that. Oscar-winning Finneas Baird O\u2019Connell created the music playing as the colorful logo appears.<\/p>\n
\u201cCreated the new mnemonic for Apple TV,\u201d Finneas wrote on Instagram, sharing the new logo. \u201cNever thought I\u2019d get to do something like this but I am so honored and truly couldn\u2019t have enjoyed working on it more. Hope this very short piece of music feels like it matches the things I love about Apple so much- They make such beautiful tools. Lucky to use em.\u201d<\/p>\n
The Apple TV streaming service launched in 2019 with eight original series, including\u00a0The Morning Show, For All Mankind, See, Servant,\u00a0and\u00a0Dickinson.<\/p>\n
Apple\u00a0made history as the first streaming service to land the Academy Award for Best Picture with CODA.\u00a0Apple\u00a0Original Film The Boy, the Mole, the Fox and the Horse also earned the Academy Award for Best Animated Short, and Killers of the Flower Moon landed 10 Academy Award nominations, including Best Picture.<\/p>\n
To date, Apple Original films, documentaries, and series have garnered 620 wins and 2,816 award nominations, including the multi-Emmy Award-winning comedy\u00a0Ted Lasso\u00a0and the\u00a0Oscar Best Picture winner\u00a0CODA. In total, Apple earned 22 wins at the 77th Primetime Emmy Awards.<\/p>\n
Watch Apple TV\u2019s new intro in the video below.<\/p>\n
Best of Deadline<\/p>\n
Sign up for Deadline’s Newsletter<\/a>. For the latest news, follow us on Facebook<\/a>, Twitter<\/a>, and Instagram<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"Apple has unveiled its vibrant new logo for Apple TV, which will be featured at the beginning of…\n","protected":false},"author":2,"featured_media":259410,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[1572,15915,49,48,29056,61],"class_list":["post-259409","post","type-post","status-publish","format-standard","has-post-thumbnail","category-technology","tag-apple","tag-apple-tv","tag-ca","tag-canada","tag-streaming-service","tag-technology"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/259409","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=259409"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/259409\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/259410"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=259409"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=259409"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=259409"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}