However, no franchise saw more growth in media value than the Wings, who jumped up 343% in value from last season, 505% in engagement, and 250% in impressions. Having a superstar like Bueckers will do that to a franchise, which is why it’s important for the Wings to capitalize on this era with Bueckers, surrounding her with as much talent as possible. <\/p>\n
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Indiana Fever guard Caitlin Clark (22) and Dallas Wings guard Paige Bueckers (5) hug Sunday, July 13, 2025, ahead of the game at Gainbridge Fieldhouse in Indianapolis. \/ Grace Hollars\/IndyStar \/ USA TODAY NETWORK via Imagn Images<\/p>\n
READ MORE: How does Wings hiring Jose Fernandez impact upcoming free agency?<\/a><\/p>\n At her exit interview, Minnesota Lynx star, and former UConn Husky, Napheesa Collier went scorched earth on the WNBA’s leadership, most notably, WNBA commissioner Cathy Engelbert. Of the many things Collier claimed the two of them the two discussed, one of them was how the WNBA planned to capitalize on young stars like Bueckers, Caitlin Clark, and Angel Reese since they’re bringing so much recognition to the league. <\/p>\n According to Collier, Engelbert’s response was that they should be thankful the WNBA gives them such a great platform to get that recognition, which is just wrong. Clark and Bueckers were massive players in college already capitalizing off of NIL; the WNBA hasn’t done anything to change that. And these kinds of stats are just more proof of that. <\/p>\n The WNBA and Players Association are in the process of hammering out a new CBA, but negotiations do not seem to be going well, partially because of the revenue sharing, so many people are predicting a lockout. <\/p>\n READ MORE: UConn’s Geno Auriemma continues praise of Dallas Wings’ new coaching hire<\/a><\/p>\n