{"id":260690,"date":"2025-11-04T09:00:08","date_gmt":"2025-11-04T09:00:08","guid":{"rendered":"https:\/\/www.newsbeep.com\/ca\/260690\/"},"modified":"2025-11-04T09:00:08","modified_gmt":"2025-11-04T09:00:08","slug":"williams-explain-why-historic-logo-re-used-for-2026-f1-car","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ca\/260690\/","title":{"rendered":"Williams explain why historic logo re-used for 2026 F1 car"},"content":{"rendered":"<p>Williams will return to using a version of its famous old &#8216;W&#8217; logo for the 2026 season, a nod back to the team&#8217;s title-winning success of the past.<\/p>\n<p>In confirming the change, the team said the new logo is &#8220;a 21st century reimagining of Frank Williams&#8217; famous &#8216;Forward W'&#8221;.<\/p>\n<p>That logo was on the cars when the team was founded in 1977 and featured on every one of the team&#8217;s nine constructors&#8217; championship winning cars.<\/p>\n<p><img class=\" lazyload lazyload\" data-image-container=\".inline-photo\" height=\"320\" width=\"570\"\/>Williams F1 will have a new logo next season\u00a0Getty<\/p>\n<p>The &#8216;Forward W&#8217;, a slightly slanted letter W, came off the cars when Williams teamed up with BMW in 2000. In more recent years a &#8216;W&#8217; had returned, but in a new, straighter style than the original design.<\/p>\n<p>Williams is the third most successful team in Formula 1 &#8212; it has also won the drivers&#8217; title seven times.<\/p>\n<p>Only Ferrari and McLaren have won more titles.<\/p>\n<p>Over the years Williams built a reputation for world-beating achievements despite being an independent team, although it has not won a race since the 2012 Spanish Grand Prix.<\/p>\n<p>Williams dominated the 1990s, with four drivers&#8217; and five constructors&#8217; championships, but has not won a title in the 21st century.<\/p>\n<p>The Williams family sold the team to U.S. firm Dorilton Capital in 2019 &#8211; founder <a data-player-guid=\"b9c3f938-a806-bb11-5e73-e1cb466bd412\" href=\"https:\/\/www.espn.com\/rpm\/driver?seriesId=6&amp;driverId=3473\" rel=\"nofollow noopener\" target=\"_blank\">Frank<\/a> passed away in 2021.<\/p>\n<p>Dorilton has set the goal of returning Williams to former glories under the new rule change coming into force in 2026, which might create a fresh competitive order.<\/p>\n<p>Team boss James Vowles said: &#8220;As a team we are inspired by our past but excited about our future, and committed to writing a new championship-winning chapter in Williams&#8217; history .<\/p>\n<p>&#8220;This evolved team identity reflects who we are, where we are going, and reintroduces our title-winning legacy to a growing F1 audience that was not following the sport when we were last dominant.&#8221;<\/p>\n<p><a href=\"https:\/\/www.espn.com\/f1\/story\/_\/id\/46792857\/fia-liam-lawson-not-fault-mexico-gp-formula-1-marshal-incident\" rel=\"nofollow noopener\" target=\"_blank\">&#8211; FIA: Liam Lawson &#8216;not at fault&#8217; for Mexico GP marshal incident<br \/>&#8211;<\/a> <a href=\"https:\/\/www.espn.com\/f1\/story\/_\/id\/46781265\/racing-driver-laura-villars-challenges-fia-election-rules-court\" rel=\"nofollow noopener\" target=\"_blank\">Racing driver Laura Villars challenges FIA election rules in court<\/a><\/p>\n<p>Progress has been clear to see this year. Williams is fifth in the constructors&#8217; championship, with 2025 signing <a data-player-guid=\"2f74d246-140a-cc42-c674-9364136693b7\" href=\"https:\/\/www.espn.com\/rpm\/driver?seriesId=6&amp;driverId=4686\" rel=\"nofollow noopener\" target=\"_blank\">Carlos Sainz<\/a> returning them to the podium at the Azerbaijan Grand Prix, their first since 2021.<\/p>\n<p>The team has 111 points &#8211; more than the past seven seasons combined.<\/p>\n<p>From next year, the team will also formally be known as Atlassian Williams F1 Team having competed as Atlassian Williams Racing since the American-Australian software company was named title partner at the start of 2025.<\/p>\n","protected":false},"excerpt":{"rendered":"Williams will return to using a version of its famous old &#8216;W&#8217; logo for the 2026 season, a&hellip;\n","protected":false},"author":2,"featured_media":260691,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[441],"tags":[49,48,578,576,577,82],"class_list":["post-260690","post","type-post","status-publish","format-standard","has-post-thumbnail","category-formula-1","tag-ca","tag-canada","tag-f1","tag-formula-1","tag-formula1","tag-sports"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/260690","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=260690"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/260690\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/260691"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=260690"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=260690"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=260690"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}