We have unveiled our first-ever Christmas campaign, Make Arsenal Dreams Come True This Christmas, celebrating the magical moments and sense of belonging that make being part of the Arsenal family so special.<\/p>\n
The campaign kicks off with a festive ad featuring the story of a young supporter who finds himself locked inside The Armoury store after closing time, marking the start of what becomes an unforgettable night at Emirates Stadium.\u00a0<\/p>\n
The young supporter \u2013 played by actor and Gooner Zacharia \u2013 makes the most of his chance,\u00a0exploring Christmas gifts available in The Armoury, holding a press conference from the hotseat used by Mikel Arteta and Ren\u00e9e Slegers, feasting in the luxurious hospitality suites, and scoring a goal in front of the famous North Bank, all before falling asleep in the home changing room after a magical night. He then wakes up to find his hero Bukayo Saka standing in front of him as he arrives for matchday.<\/p>\n
Filmed on location at Emirates Stadium, the film showcases many behind-the-scenes locations that feature on the\u00a0Emirates Stadium Tour,<\/a> and is accompanied by the soundtrack Our Day Will Come by Amy Winehouse.<\/p>\n It also marks the launch of Arsenal\u2019s festive retail collection, with gifts for every supporter, from our match jerseys to a special range of Christmas jumpers, scarves and accessories.\u00a0<\/p>\n To make some Arsenal dreams come true throughout the festive season, we are continuing to make men\u2019s tickets available to those on Arsenal in the Community programmes \u2013 part of a season-wide campaign that will see\u00a01,000 men\u2019s tickets offered to the local community<\/a> free of charge.\u00a0<\/p>\n Ethan Nwaneri recently visited his old primary school and gifted 30 of these tickets to young boys and girls participating in a Premier League Primary Stars programme. The group got their chance to see the men\u2019s team play at the Emirates for the first time, watching their hero score against Brighton in the Carabao Cup as Arsenal progressed through to the next round. \u00a0<\/p>\n Both the men\u2019s and women\u2019s teams will also visit the Arsenal Hub and local hospitals this December once more, continuing a long-standing tradition of connecting with supporters and fostering a sense of belonging during the festive period.<\/p>\n