For the first time, Formula 1 has an F1 \u201cseason ticket\u201d holder, as an extension, and expansion, of the Heineken partnership was confirmed.<\/p>\n
New fan engagement activities are a key feature of the partnership\u2019s evolution, which has included crowning Brandon Burgess the inaugural holder of the F1 season ticket.<\/p>\n
Formula 1 and Heineken partnership revamped<\/p>\n
Since 2016, Formula 1 and Heineken has been involved in a global partnership, the branding of the beverage company a regular sight around the calendar.<\/p>\n
Formula 1 has announced the agreement of a new \u2018multi-year partnership\u2019 with Heineken which will ramp up fan activities. Arguably the most eye-catching feature is the newly-created F1 season ticket.<\/p>\n
British fan Brandon Burgess is the first person to receive this season ticket, which will give him and a plus one access to all 24 grands prix on the calendar, with travel and accommodation included.<\/p>\n
Burgess embarked on an F1 2025 mission to attend every grand prix, working with a \u00a320,000 budget, and balancing it with a full-time job.<\/p>\n
It has been confirmed that next year, the window will re-open for another fan to get their hands on the F1 season ticket.<\/p>\n
In addition, Heineken will launch the \u2018Heineken Star Fans\u2019 campaign and content series, a celebration of the F1 fanbase, and home to exclusive awards and competitions. Heineken also will be given the naming rights to three grands prix per season under the new deal.<\/p>\n
Formula 1 president and CEO Stefano Domenicali said: \u201cFor nearly a decade Heineken has stood alongside Formula 1 with a shared passion for creating an unrivalled experience and spectacle for our fans.<\/p>\n
\u201cI want to thank the Heineken family, Dolf [van den Brink, Heineken executive board CEO and chairman] and his team for their continued support and I am delighted that our partnership will bring even more excitement to spectators both at and away from track for many years to come.<\/p>\n
\u201cIn motorsport, innovation is in our DNA, so I\u2019m thrilled that Heineken continues to push the boundaries of engaging fans and taking them even closer to the action.\u201d<\/p>\n
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