That started<\/a> quite a bit of controversy online.<\/p>\n\n\tIt\u2019s a fire cover art, man! It\u2019s not even nothin\u2019 to get \u2014 like if you want me to keep it 100% with you, bro \u2014 it wasn\u2019t nothin\u2019 crazy. Like we wasn\u2019t tryin\u2019 to be on some blasphemous s\u2014t\u2014Man, you know what?\u2014We were. Yeah, we were trying to disrespect all the religions! F\u2014k \u2019em, f\u2014k everybody. F\u2013k how everybody feels. That\u2019s what the cover is, man: F\u2014k you. I sent this s\u2014t to my mom and everything, and she was like, \u201cThis is perfect.\u201d<\/p>\n
\n\tI saw something on Reddit about how you should have instead leaned into some Osama Bin Laden terrorism vibes because of your name. It left me thinking, \u201cThat can\u2019t possibly be a more preferred branding.\u201d<\/p>\n
\n\tYeah! Like should I be a terrorist or a devil worshipper? I\u2019d rather be a devil worshipper.<\/p>\n
\n\tDo you feel in those moments you\u2019re kinda taking the power back from your haters in a way?<\/p>\n
\n\tYeah, and at first I didn\u2019t really realize it. I wasn\u2019t using my power how I was supposed to, bro. I cared about what people thought, and I\u2019m at the point where I don\u2019t give a single f\u2014k about what anybody thinks, because it doesn\u2019t matter! The only opinion that matters to me is my mom\u2019s. I don\u2019t give a f\u2014k about anybody else\u2019s opinion.<\/p>\n
\n\tRegardless, it also seems like this was your first leak-free rollout of an album.<\/p>\n
\n\tI mean, I feel like my fans just accepted that it comes with the s\u2014t. I feel like they accepted the leaks, the crazy s\u2014t that happens behind my name\u2014I don\u2019t know. I feel like people are more used to what\u2019s going on now. When it first started happening, I\u2019m not gonna say I was the first to go through it, but the rate I was goin\u2019 through it\u2026<\/p>\n
\n\tIt was unbelievable how often your music was getting leaked out.<\/p>\n
\n\tYeah! Even for myself, I understand this way more. I just feel like it\u2019s my life.<\/p>\n
\n\tHow did the leaks influence your approach to making this album and the subsequent rollout? I imagine it must have made you pretty paranoid about sharing music.<\/p>\n
\n\tIt was hard. I had to learn how to not feel some type of way about every leak. I used to just be in my feelings a lot, bro. I feel like the music I was making was super hard. And even if I didn\u2019t put it out at that time, with [leakers] putting it out for me, it was kinda like\u2026 like, you see all the reactions to it, the feedback, and you\u2019re just like, \u201cI coulda dropped this on my own.\u201d Like, I just \u2014 hm, I just gotta \u2014 It\u2019s hard, bro. It\u2019s my life too, so it\u2019s like, I don\u2019t know. I just don\u2019t feel like I\u2019m ever gonna get away from it.<\/p>\n
\n\tFrom your perspective, what happened, and why have the leaks been so persistent?<\/p>\n
\n\tHonestly, the attention the leakers were getting from it \u2014 with me being an up-and-coming artist and not a lot of people going through the same thing that I went through \u2014 it was kinda like that shock factor. You see [the leakers] are getting so lit, and that\u2019s what it is, bro. These leakers are getting lit behind it. It gives them a name. They don\u2019t have to show their face or post selfies. They just leak my music and get 2,000, 3,000 followers. For me to get 3,000 followers, I had to post like five trailers. I had to really work for it. All they gotta do is post my leak. It\u2019s been kinda weird, man; it\u2019s fried.<\/p>\n
\n\tI genuinely don\u2019t understand. I don\u2019t think I\u2019ll ever have a firm answer on it because it\u2019s always different. Sometimes the leakers will be like, \u201cYo, f\u2014k you and your whole family. I\u2019m gonna leak everything.\u201d<\/p>\n
\n\tThey\u2019ve messaged you and said that to you?<\/p>\n
\n\tYeah, they leaked the address to my mom\u2019s house! They got my mom\u2019s house raided. Then the week after that, they\u2019ll text me and be like, \u201cYo, my bad bro. I was tweakin\u2019. I\u2019m sorry, I really love you to death.\u201d<\/p>\n
\n\tThat\u2019s so crazy.<\/p>\n
\n\tYeah, it\u2019s pretty weird, and I\u2019ll never fully, genuinely understand it. I just gotta deal with it. But you kinda learn how to avoid it in certain ways\u2014not send your music out to people, put music on hard drives, s\u2014t like that. But you can\u2019t 100% avoid it. Some people be like, \u201cYo, just don\u2019t send your music to nobody.\u201d You can\u2019t not send your music to nobody! You got engineers, you got creatives that can\u2019t f\u2014kin\u2019 create unless they\u2019re hearing the music. <\/p>\n
\n\tYou want them to create on a blank canvas, somethin\u2019 that doesn\u2019t match the music at all? My manager has to hear the music, my producer has to hear the music. Maybe they wanna switch somethin\u2019 up. It\u2019s kinda impossible not to send s\u2014t out to get worked on. If I don\u2019t send it out, it\u2019s never gonna drop.<\/p>\n
\n\tIt\u2019s true, it\u2019s not like you can wait for all these people to get in a room with you.<\/p>\n
\n\tYou feel me? Then if I do send it out, leakers somehow have been able to get their hands on this, or they hack my phone, or they just happen to hack this phone.<\/p>\n
\n\tSo is that how the idea of sending the album out with a Walkman came about?<\/p>\n
\n\tWhat\u2019s the Walkman?<\/p>\n
\n\tThe CD player!<\/p>\n
\n\tOh, that was [my team\u2019s] idea. It was a cool idea. It was pretty fire.<\/p>\n
\n\tHow much did that help?<\/p>\n
\n\tThere were some songs that leaked out, but from [the CD copy], zero leaks, for sure. I think it was from me sending songs to my producer some months ago. I wasn\u2019t even mad about it. It\u2019s better than the f\u2014kin\u2019 last project. That whole s\u2014t leaked before it came out.<\/p>\n
\n\tI\u2019m not gonna lie; I listened to the album on that Walkman, and I thought that my headphones were distorted or blown out. Then I realized that\u2019s just your vibe.<\/p>\n
\n\tYeah, a lot of people were sayin\u2019 that. It was probably just the mix, not gonna lie. We were mixing and mastering it till that s\u2014t came out.<\/p>\n
\n\tDid the leaks hinder your creative approach to making music?<\/p>\n
\n\tSometimes. It depends on how I feel about that song specifically. They was leakin\u2019 bulls\u2014t that I knew I was never going to drop, and I was like, f\u2014k it; y\u2019all can have it. But there have been times where we\u2019re like planning on dropping s\u2014t, like we shot videos, trailers, and somehow, as soon as we start working on the actual song, they leak it. Like, are they tapped into my phone? There\u2019s been times where I\u2019ve been having conversations on the phone, saying, \u201cAlright, let\u2019s shoot this video tomorrow.\u201d I\u2019ll wake up, and [my team] is like, \u201cYo, you\u2019re never gonna believe what just happened.\u201d<\/p>\n
\n\tHave you met any other rappers at your age who are experiencing this?<\/p>\n
\n\tNo, I try to ask my peers all the time. I mean, I know Che went through it a little bit. There was this app called Untitled, and some leakers run the app. Whenever you log into it, they can go through every single person who\u2019s ever made an account. It\u2019s supposed to be a private place to upload your music, but that\u2019s how a lot of people got hit. And just SoundCloud having horrible protection. Bro, you can hack SoundCloud with a link, and you can literally start typing in random letters to get into people\u2019s accounts. It\u2019s super easy. But yeah, I tried to ask my peers, but I don\u2019t know. Some people\u2019s music is just not wanted that bad, you know what I mean? Or some people just put out a lot of music to where their fans are satisfied. [My fans] just aren\u2019t satisfied. I\u2019m pretty sure they\u2019re just anxious and wanna be the first people to know what we\u2019re doin\u2019 next.<\/p>\n
\n\tYeah, it\u2019s not just the leakers, but your fans are unbelievably hungry for OsamaSon music. In a way, it\u2019s flattering.<\/p>\n
\n\tIt\u2019s flattering and frustrating, not gonna lie. It\u2019s a lot more flattering. I used to work a 9-to-5, bro. People used to judge me. I used to check people into hotels.<\/p>\n
\n\tHas that level of fan engagement this early on in your career been overwhelming at all?<\/p>\n
\n\tNah, I\u2019m not gonna say I feel like I deserve it, but I always felt like I was meant for this life. I didn\u2019t have plans on doing anything else. Like, it\u2019s fire, man. This is exactly what I want, even with the leaks and stuff. When I was a kid, seeing [Playboi Carti] get leaked, or Uzi get leaked and s\u2014t \u2014 those are the greatest of our generation. Literally the greatest, you feel me? <\/p>\n
\n\tSo that s\u2014t was inspiring! Like, \u201cYo, everybody wants to hear his s\u2014t. Like, this is crazy! When they gonna start leaking my music? That\u2019s when I know I\u2019m up!\u201d Then it started happening, and I was like\u2026 did I really want that? But I kinda did, when I was a kid! The little me is looking at me right now like, \u201cYo, you wylin\u2019, bro!\u201d<\/p>\n
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