The one-of-a-kind livery features words submitted by fans, celebrating the passion and emotion that embodies racing<\/p>\n
The final design features 493 words in 12 different languages that fans associate with the power, speed and legacy of Williams and Gulf<\/p>\n
Fans will be able to see their words integrated into the unique livery design in Gulf\u2019s iconic colours, adorning the FW47 at this weekend\u2019s race in S\u00e3o Paulo<\/p>\n
Atlassian Williams Racing and Gulf<\/a> have unveiled their special edition livery, \u2018Driven by Words\u2019<\/a>, a tribute to the heartbeat of racing \u2013 the fans.<\/p>\n A unique design celebrating the passion and emotion that personifies racing at the pinnacle of motorsport, the one-of-a-kind livery features 493 words that fans from around the world associate with Williams and Gulf.<\/p>\n Fans were invited to submit their words in July. Since that time, fans have voted over 140,000 times, with the most popular choices including \u2018Legacy\u2019 (with more than 7,700 votes), \u2018Passion\u2019 (with more than 5,800 votes) and \u2018Teamwork\u2019 (with more than 4,100 votes). These words have now been incorporated into an iconic Gulf livery design featuring the brand\u2019s trademark racing light blue and orange.<\/p>\n Alex Albon and Carlos Sainz will bring the \u2018Driven by Words\u2019 livery to the track at this weekend\u2019s Formula 1 S\u00e3o Paulo Grand Prix. The 21st race of the season represents another chance for the team to consolidate fifth place in the Constructors\u2019 Championship, in Williams\u2019 most successful year since 2016.<\/p>\n In the palm of your hand<\/p>\n Explore the Driven by Words livery up close in our Virtual Garage<\/p>\n \u2018Driven by Words\u2019 is the latest fan-first initiative from Williams and Gulf. Together, the two brands have brought fans closer to the sport they love \u2013 whether that\u2019s through the \u2018Bolder than Bold\u2019 livery chosen in a worldwide fan vote in 2023, behind-the-scenes social media content, or the Formula 1 demonstration run with Alex Albon at the Anhembi Sambadrome in S\u00e3o Paulo in 2024.<\/p>\n James Vowles, Team Principal of Atlassian Williams Racing: \u201cAs an iconic Formula 1 team with a Championship-winning legacy and a plan to win again, we know Atlassian Williams Racing means so much to our millions of fans around the world. This incredible livery campaign with Gulf has really brought that to life, and it will be a privilege to race every lap in Brazil with the passion and emotion of our fans woven into this beautiful design on the car.\u201d<\/p>\n Mike Jones, CEO, Gulf Oil International: \u201cThrough our partnership with Williams, we continue to celebrate those who truly make racing matter \u2013 the fans. This livery is created by them and their passion for the Gulf brand. \u2018Driven by Words\u2019 marks another moment in Gulf\u2019s exceptional racing history, and we are thrilled to see this unique livery come to life on-track in Brazil.\u201d<\/p>\n