{"id":265625,"date":"2025-11-06T13:38:08","date_gmt":"2025-11-06T13:38:08","guid":{"rendered":"https:\/\/www.newsbeep.com\/ca\/265625\/"},"modified":"2025-11-06T13:38:08","modified_gmt":"2025-11-06T13:38:08","slug":"dodgers-social-platforms-worth-101m-in-social-value-in-2025","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ca\/265625\/","title":{"rendered":"Dodgers social platforms worth $101M in social value in 2025"},"content":{"rendered":"<p class=\"c-paragraph sections-marketing-and-sponsorship \">The two-time defending World Series champion Dodgers have the most valuable social media platforms in the majors, according to Zoomph. A Zoomph study showed that the Dodgers derived an MLB-high $101M in social value from their team accounts on Twitter, Instagram, Facebook and YouTube in 2025. The team\u2019s social platforms totaled 2.51 billion impressions and 122 million engagements this year. <\/p>\n<p class=\"c-paragraph sections-marketing-and-sponsorship \">The Dodgers\u2019 account that generates the most social value is Twitter ($36.9M), followed by Instagram ($33.6M), Facebook ($17.7M) and YouTube ($11.7M). <\/p>\n<p class=\"c-paragraph sections-marketing-and-sponsorship \">Zoomph pointed to a social media post about P Yoshinobu Yamamoto winning World Series MVP as getting $216,000 in exposure value for jersey patch partner Guggenheim Partners (which also owns the team) off 16 million impressions and 1 million engagements. <\/p>\n<p class=\"c-paragraph sections-marketing-and-sponsorship \">Social value is defined by Zoomph as \u201cthe total estimated media value of a social post, based on impressions, video views and engagements, which represents the equivalent cost required to reach the same audience through paid advertising.\u201d <\/p>\n<p class=\"c-paragraph sections-marketing-and-sponsorship \">It is worth noting that the Dodgers, with their 2025 appearance in the Fall Classic, were projected to become the first North American pro sports team to <a href=\"https:\/\/www.sportsbusinessjournal.com\/Articles\/2025\/10\/25\/dodgers-project-to-be-first-team-to-surpass-200m-in-annual-sponsorship-revenue-sponsorunited\/\" target=\"_blank\" rel=\"nofollow noopener\" title=\"https:\/\/www.sportsbusinessjournal.com\/Articles\/2025\/10\/25\/dodgers-project-to-be-first-team-to-surpass-200m-in-annual-sponsorship-revenue-sponsorunited\/\">surpass $200M in annual sponsorship revenue<\/a>, according to Sponsor United. <\/p>\n<p class=\"c-paragraph sections-marketing-and-sponsorship \">The Yankees, with $58.8M in social value across 1.74 billion impressions and 56.6 million engagements, were second. The Mets ($41.9M\/915 million\/30.3 million) were third, the Red Sox ($34.4M\/982 million\/33.8 million) were fourth, and the Cubs ($33.6M\/950 million\/32 million) rounded out the top-five. The rest of the top-10 consisted of the Phillies, Giants, Mariners, Padres and Tigers. <\/p>\n<p class=\"c-paragraph sections-marketing-and-sponsorship \">Detroit led in engagement growth (+80.7% year-over-year) and impressions growth (+47.6% YOY). The Mets led in social value growth (+75.5% YOY). <\/p>\n<p class=\"c-paragraph sections-marketing-and-sponsorship \">According to Zoomph, the best brand value generated from jersey patch sponsors belonged to the telecommunications category, with the Padres (Motorola) and Cubs (Motorola) finishing on top. San Diego got $894,000 in brand value off 429 million logo impressions, while Chicago got $804,000 in brand value off 349 million logo impressions. <\/p>\n<p class=\"c-paragraph sections-marketing-and-sponsorship \">Zoomph defines brand value as \u201cthe value attributed to a partner based on logo exposure for the helmet or jersey patch asset. The value is adjusted based on how prominently the brand appears in the media.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"The two-time defending World Series champion Dodgers have the most valuable social media platforms in the majors, according&hellip;\n","protected":false},"author":2,"featured_media":265626,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[435],"tags":[3307,49,48,462,82],"class_list":{"0":"post-265625","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-mlb","8":"tag-baseball","9":"tag-ca","10":"tag-canada","11":"tag-mlb","12":"tag-sports"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/265625","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=265625"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/265625\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/265626"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=265625"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=265625"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=265625"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}