{"id":265855,"date":"2025-11-06T16:03:08","date_gmt":"2025-11-06T16:03:08","guid":{"rendered":"https:\/\/www.newsbeep.com\/ca\/265855\/"},"modified":"2025-11-06T16:03:08","modified_gmt":"2025-11-06T16:03:08","slug":"atp-lexus-announce-multi-year-partnership-extension-atp-tour","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ca\/265855\/","title":{"rendered":"ATP & Lexus announce multi-year partnership extension | ATP Tour"},"content":{"rendered":"

Press Releases
\n ATP & Lexus announce multi-year partnership extension<\/p>\n

Lexus will continue as Official Automotive Partner and Platinum Partner of the ATP Tour through 2028<\/p>\n

November 06, 2025<\/p>\n

\"ATP<\/p>\n

Corinne Dubreuil\/ATP Tour<\/p>\n

ATP CEO Eno Polo and Head of Lexus Europe Andre Schmidt in Turin.
\n By Press Release<\/p>\n

The ATP today announced a multi-year extension of its partnership with Lexus, one of the world\u2019s leading premium car brands. Lexus will continue as Official Automotive Partner and Platinum Partner of the ATP Tour through 2028.<\/p>\n

Since joining forces in 2023, Lexus has served as Official Car partner at the season-ending Nitto ATP Finals<\/a> and Rolex Paris Masters<\/a>, in addition to a global portfolio of tournaments spanning Almaty, Hamburg, Kitzbuhel, Montpellier, Marseille, Metz, Lyon, Rotterdam, Auckland, Barcelona, Houston, London, and Eastbourne.<\/p>\n

\"ATPEno Polo and Head of Lexus Europe Andre Schmidt.” style=”width:100%;” src=”https:\/\/www.atptour.com\/-\/media\/images\/news\/2025\/11\/06\/15\/30\/lexus-2025-announcement-court.jpg?w=100%25″><\/p>\n

Through the renewal, Lexus will continue to engage the tennis community through a global tournament portfolio and high-value brand exposure across the ATP Tour\u2019s digital and social platforms. Lexus remains Title Partner of ATP Head2Head \u2013 a digital initiative showcasing the Tour\u2019s biggest rivalries \u2013 featuring an exclusive content series that follows ATP players as they take on entertaining challenges at tournaments.<\/p>\n

Lexus will also continue to provide a fleet of electrified vehicles at sponsored events to support the transportation of players, officials and guests. With a portfolio of self-charging hybrid, plug-in hybrid and all electric models, the brand\u2019s leadership in electrification aligns closely with the ATP Tour\u2019s sustainability ambitions under ATP Serves and UN Sports for Climate Action, which targets Net Zero emissions by 2040.<\/p>\n

\"ATPEno Polo and Head of Lexus Europe Andre Schmidt.” style=”width:100%;” src=”https:\/\/www.atptour.com\/-\/media\/images\/news\/2025\/11\/06\/15\/28\/lexus-2025-announcement-car.jpg”><\/p>\n

Eno Polo<\/a>, ATP CEO, said: \u201cLexus is a partner that truly adds value to our Tour. Since we began our journey together, they\u2019ve shown a genuine commitment to tennis \u2013 elevating the experience for our players and staff at key events and helping advance our sustainability efforts through ATP Serves. That purpose-led approach is what makes this partnership stand out. We\u2019re proud to keep building on this.\u201d<\/p>\n

Andre Schmidt, Head of Lexus Europe, commented \u201cLexus\u2019 partnership with the ATP Tour reflects our shared commitment to excellence, precision, and passion \u2014 values that resonate deeply with our brand. Through our electrified portfolio, we offer a range of choices that make luxury a personal experience, perfectly aligned with the spirit of world-class tennis.\u201d<\/p>\n

– All photo credits belong to Corinne Dubreuil\/ATP Tour.<\/p>\n

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